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Conversion Marketing: Digital Marketing Techniques to Convert Leads Into Customers
“One of the most significant marketing books I’ve ever read.”
Scott Hogle, President, iHeart Media and author of the bestseller Persuade
Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business.
Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences into paying customers. Author Bryan Heathman brings experience from running thousands of marketing campaigns over a career spanning three Fortune 10 companies and multiple start-ups.
This book was written to take the guesswork out of planning your digital marketing strategy.
In this book, you will
Twenty-four promotional tools to convert visitors into buyersThe six questions to NEVER ask in a marketing campaignNine steps to turn your email newsletters into a cash machineSixteen practical tips to optimize for maximum conversionThis book explores the psychological triggers that will increase conversion rates by diving into human behavior related to various promotional tools at your disposal. Complete with stories and case studies, you will become a master of persuasion after reading this book.
Scott Hogle, President, iHeart Media and author of the bestseller Persuade
Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business.
Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences into paying customers. Author Bryan Heathman brings experience from running thousands of marketing campaigns over a career spanning three Fortune 10 companies and multiple start-ups.
This book was written to take the guesswork out of planning your digital marketing strategy.
In this book, you will
Twenty-four promotional tools to convert visitors into buyersThe six questions to NEVER ask in a marketing campaignNine steps to turn your email newsletters into a cash machineSixteen practical tips to optimize for maximum conversionThis book explores the psychological triggers that will increase conversion rates by diving into human behavior related to various promotional tools at your disposal. Complete with stories and case studies, you will become a master of persuasion after reading this book.
Kindle Edition
Published April 10, 2024
About the author
Bryan Heathman
9 books10 followersBryan Heathman is a sales and marketing expert, author of Conversion Marketing and President of AudioInk Publishing. Bryan helps authors overcome the hurdle of “book obscurity” with a clever blend of publishing and marketing techniques.
Bryan's Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan is a featured speaker at the American Marketing Association and Direct Marketing Association.
Bryan holds a BS Degree in Economics with minors in Marketing and Music.
Bryan's Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan is a featured speaker at the American Marketing Association and Direct Marketing Association.
Bryan holds a BS Degree in Economics with minors in Marketing and Music.
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