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The Code of Influence
The Code of Influence by Paul Mascetta consists of over 450 pages of content that shows you how to influence the mind of someone based on the way the person being influenced is processing the information being presented to them.When a target is processing information using the peripheral route (and is functioning more on "autopilot") tactics like framing, scarcity, mirroring and matching can be applied.When the target is processing information centrally (and paying very close attention to the message) you can adapt your presentation to the target based on specific traits such as their basic human need, personality type and decision making process.
162 pages, Kindle Edition
First published January 20, 2012
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Displaying 1 of 1 review
October 7, 2019
I listened to the audiobook version, as I was deciding whether to buy one of his programs and wanted to see if it was worth the investment. I listened to the whole thing and am still unsure. I can't say I learned anything new but it did help me solidify a few ideas and generate some new ones. It's available free on Spotify if you're interested. The audio quality is not good and sounds like it was recorded in a tin shed. Some of the mispronunciations did not do much for the credibility of the source but it was still better than a lot of persuasion books I have read which just rehash Cialdini and Robert Grene.
The 10 personality types were not so helpful. Describing the types does not help much with identifying them. Whilst reasonably descriptive, more practical examples of how to identify them and situations involving the 10 types would have been more helpful. Also, I could identify myself in several of them, so they are seemingly not such distinct types to categorise people into.
I am sure Mr Mascetta's credentials are all he claims but his audio delivery felt very read and somewhat flat. A small investment into some recording studio time and a bit of voice coaching would have benefitted this book and probably also grant greater influence and authority.
Worth a read/listen nonetheless.
The 10 personality types were not so helpful. Describing the types does not help much with identifying them. Whilst reasonably descriptive, more practical examples of how to identify them and situations involving the 10 types would have been more helpful. Also, I could identify myself in several of them, so they are seemingly not such distinct types to categorise people into.
I am sure Mr Mascetta's credentials are all he claims but his audio delivery felt very read and somewhat flat. A small investment into some recording studio time and a bit of voice coaching would have benefitted this book and probably also grant greater influence and authority.
Worth a read/listen nonetheless.
Displaying 1 of 1 review