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How to Negotiate Effectively

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How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations.An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.

185 pages, Kindle Edition

First published December 1, 2002

11 people are currently reading
55 people want to read

About the author

David Oliver

48 books

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5 stars
6 (12%)
4 stars
21 (42%)
3 stars
15 (30%)
2 stars
6 (12%)
1 star
1 (2%)
Displaying 1 - 5 of 5 reviews
Profile Image for Jo.
271 reviews
November 28, 2019
Picked this up on a whim since I needed to use to some Audible credits. A lot of it fits well with other, unrelated, training courses I've been on, and also fits the same model: things which sound obvious when you say them but clearly they still need to be said.

I did have a laugh at the forced attempt to demonstrate people's different sensory languages through how they'd mention the weather.
Profile Image for James Marsh.
84 reviews1 follower
March 30, 2026
Useful commentary on basic business negotiation. At times repetitive and drawn out. Rebadges themes throughout.

Didn't learn anything massively groundbreaking but good for reflection and reinforcing ideas.
Profile Image for Stein.
Author 2 books
July 14, 2013
In general the book offers good advice on how to improve general negotiation skills. The author provides a number of real life examples that some readers might find useful. However, the content is generally oriented to "western" culture negotiations and some of the advice could not apply to different cultures such as oriental or latin american (hence the 3 stars). I would like to see an updated version where this cultural differences are taken into account
Profile Image for dsimard.
10 reviews
September 5, 2011
I read it for the second time. If you are in business, you just have to read this book.
Displaying 1 - 5 of 5 reviews