Pitch Anything introduces an unique, new method for pitching ideas. Through psychology, neuroscience and personal anecdotes, Klaff explains the tactics and techniques needed to successfully pitch anything to anyone.
Who should read this book?
• Anyone whose job involves selling products or ideas • Anyone trying to raise money from investors • Anyone interested in a method of persuasion based on neuroscience and psychology
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Packed with adversarial win-lose type of advice that runs against most things you'd pick up from game theory or modern sources on negotiation and collaboration. It did remind me of a couple of useful techniques, like establishing credibility and staying conscious of interaction frames, so I'm offering 2 stars and not 1.