B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices.

by Michelle Garrett

Are you sick of hearing that promoting a brand means breaking the marketing budget?

Discover insider know-how that spends less and achieves more.

Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle?

Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years.

Now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry.

B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways you can apply instantly. By following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas and budgetary constraints, all while rocketing toward success.

In B2B PR That Gets A Guide to Simple and Targeted Public Relations Practices, you’ll you can stop shoving expensive tools at your problems and rely on savvy marketing to make your markHow scaling back pitches can renew your energy and improve buy-in from your target audienceThe importance of momentum and leveraging in-house assets to get things revved upWays to rethink what clients are asking for versus what they really need so everyone walks away happyTips for dodging undesirable media cycles, an outline for starting a PR consultancy and much more!
B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like candid insights, budget-friendly strategies and advice from the trenches, then you’ll love Michelle Garrett’s tell-it-like-it-is reference.

Buy B2B PR That Gets Results to make your company shine today!

254 pages, Kindle Edition

Published April 14, 2024

About the author

Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. She provides down-to-earth advice and a practical approach to PR for her clients. Repeatedly ranked among the top ten most influential PR professionals, Michelle's articles and advice have been featured in publications including Entrepreneur and Ragan's PR Daily, and she frequently speaks at events like Content Marketing World. Learn more about Michelle at www.michellegarrett.com.

Reviews

[Faeryglamour · Rating 5 out of 5]

This book DELIVERS. 5 big stars. This book serves as a good refresher or study guide if you’re leveling up in your career. Despite the title, it’s applicable to all PR. I LOVE the stone cold honesty (especially about pay to play and pitching spray and pray). This is a well organized and easy read full of gems and insight for all PR professionals. I read it in one day.

[Michelle Glogovac · Rating 5 out of 5]

Michelle Garrett is a master in PR and this book is the toolkit, instruction manual and PR bible that every publicist needs. Michelle gives you practical tools and tips on how to make PR work for you and your client and how to do it the right way. I've always appreciated Michelle's wisdom and guidance and now she's put it all in a book for every one of us...it's truly a gift!

[Bianca Smith · Rating 5 out of 5]

This is a must read for anyone wanting for either DIY their PR or hire a PR specialist. It's a real, and current for how the media, and content, and public relations works today. And filled with practical tips and advice.

[oliver lythgoe · Rating 5 out of 5]

she knows her stuff

I’ve been in B2B marketing for 15 years. Even so I learnt ne things from this readable and practical book