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eMarketing: the essential guide to digital marketing
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and much more!
eMarketing: the essential guide to digital marketing comes from over 12 years of practical experience in the world of eMarketing from a leading international digital agency. The Kindle version is a little lighter - no images or tables - but all the information and guidance you need is still jampacked into this textbook.
eMarketing: the essential guide to digital marketing comes from over 12 years of practical experience in the world of eMarketing from a leading international digital agency. The Kindle version is a little lighter - no images or tables - but all the information and guidance you need is still jampacked into this textbook.
- GenresNonfictionBusiness
570 pages, Kindle Edition
First published January 1, 2008
23 people are currently reading
143 people want to read
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Displaying 1 - 10 of 10 reviews
February 8, 2024
I read the first edition many years ago. Then I followed up until now. When America coined eMarketing in its infancy, in South Africa Rob grew Quirk, an innovative agency with a few of the biggest brands in the continent.
Although now the book is part of Red & Yellow, a creative school of business, the book gave unique prestige to the agency. I believe without the greatest return on investment, but what was Quirk without the quirkiness?
It was the ONLY complete reference book at the time. Yes, you could make a few bucks here and there online, but without strong basics, it was really hard to adapt, or even pivot. Hell, I even got acquainted with Seth Godin.
Still a fantastic source of the vintage letter E and modern marketing (which is mixing with the real world more and more, maybe invisibly). A must-read for practitioners worldwide.
Although now the book is part of Red & Yellow, a creative school of business, the book gave unique prestige to the agency. I believe without the greatest return on investment, but what was Quirk without the quirkiness?
It was the ONLY complete reference book at the time. Yes, you could make a few bucks here and there online, but without strong basics, it was really hard to adapt, or even pivot. Hell, I even got acquainted with Seth Godin.
Still a fantastic source of the vintage letter E and modern marketing (which is mixing with the real world more and more, maybe invisibly). A must-read for practitioners worldwide.
May 20, 2013
This book was assigned reading for a university-level continuing education course in Internet marketing. The price could not be beat; it was a free download from the publisher. The material was organized well and included useful charts for planning and measuring marketing goals. My main issue with the book, however, was that it could get confusing for the American learner as the book was published in a different continent. Many of the Web sites mentioned were not familiar to me and, as a trained grammarian, I found myself distracted by a form of written English with which I was unfamiliar. I'd consider this book a decent resource (especially that it is available at no cost), but not the only resource for those who wish to learn about eMarketing.
November 8, 2015
Rock-solid encyclopaedic and authoritative. Covers a vast and complex field with crisp and easy to comprehend guidance and inspiration. Definitely a go-to ressource for newbies and the more astute practitioners in this field
November 29, 2018
One of Its kind
Very well structured with 5 sections each one explains how you can think , create, engage, retain and optimize.
For any marketer this one could be very useful for creating new fresh ideas and how to optimize your currnet one.
_____
Doha
2018
Very well structured with 5 sections each one explains how you can think , create, engage, retain and optimize.
For any marketer this one could be very useful for creating new fresh ideas and how to optimize your currnet one.
_____
Doha
2018
August 4, 2021
[Sixth Edition]
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
August 4, 2021
[Sixth Edition]
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
September 21, 2021
Although the book was published since a decade ago, everything I wanted to know was significantly shown in it. More perceived how important the use of knowledge in content creation, web design, choices of type of marketing strategies suitable for a particular business. The book pointed out what exactly a marketing strategist should perform for brand promoting/awareness, conversion optimization, the use of social media, the importance of web-based knowledge etc. I's so exciting to answer the case study questions and cheaper questions. The most challenging part for me was web development and design because it went through more technical knowledge.
January 31, 2020
The book will be prefect for someone who knwos very little about digital marketing and has never done it.
The book is well structured, provides all the information that a beginner will need to start implementing digital marketing.
However, if you like myself have already created websites, used Facebook Ads, Google Ads etc. this book is unlikely to provide you any useful information, apart from some minor issues.
Therefore, my personal rating is 3-stars, while it is 5-stars for beginners.
The book is well structured, provides all the information that a beginner will need to start implementing digital marketing.
However, if you like myself have already created websites, used Facebook Ads, Google Ads etc. this book is unlikely to provide you any useful information, apart from some minor issues.
Therefore, my personal rating is 3-stars, while it is 5-stars for beginners.
November 12, 2018
الكتاب تم تأليفه بالأصل في 2008 وجرت عليه سلسلة تحديثات ونشر عدة إصدارات. قرأت الإصدار المحدث والذي نشر في 2018، وهو متاح للتحميل مجانا.
الكتاب مصمم ككتاب مرجعي تعليمي لتستخدمه المنظمات التعليمية. ممتاز في ترتيب الموضوعات وتسلسلها، والإخراج جميل يسهل على القارئ متابعة القراءة.
الكتاب مصمم ككتاب مرجعي تعليمي لتستخدمه المنظمات التعليمية. ممتاز في ترتيب الموضوعات وتسلسلها، والإخراج جميل يسهل على القارئ متابعة القراءة.
July 8, 2021
It's a good and useful book to read .
Displaying 1 - 10 of 10 reviews