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Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
- GenresBusiness
49 pages, Kindle Edition
First published February 25, 2014
9 people are currently reading
29 people want to read
About the author
Jay Baer
23 books99 followers Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.
A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.
A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.
A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.
A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.
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March 4, 2023
Short, good read, but it’s more of a marketing piece for the Youtility book (main one), and I didn’t feel like this geared anything substantial to an accounting practice. There was one short blurb about how a firm adopted the principles and was successful, but yet again you’ll need the main book to learn the deep dive.
Displaying 1 of 1 review