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Ultimate Guide to LinkedIn for Business: How To Get Connected with 130 Million Customers in 10 Minutes
WINNER IN BUSINESS: Entrepreneurship and Small Business category of The 2013 USA BEST BOOK AWARDS
LinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world’s largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.
The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It’s easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get “job leads,” those who follow Ted’s instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways—including globally.
LinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world’s largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.
The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It’s easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get “job leads,” those who follow Ted’s instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways—including globally.
300 pages, Kindle Edition
First published March 10, 2015
48 people are currently reading
257 people want to read
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Displaying 1 - 17 of 17 reviews
February 20, 2019
Like many people, I joined LinkedIn years ago after being invited by someone and then largely ignored the site until I was looking for a job, or looking to hire someone.
Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (only about 22% of users use the site regularly), and it is in many ways still used by many purely for recruitment. Possibly because it needs to find a way to push through the clutter everyone has at work and determine a platform that is not quite as clunky with groups and has an easier way to share and engage with others.
So when I had the opportunity to read a book entitled the "Ultimate Guide" ahead of it's release in April (this is the 3rd edition) I had to jump on in.
The structure of the book is great. You can pick a chapter, read the summary, and decide if you want to keep reading. Or you can flick through to the chapters most useful to you. It takes you from signing up right through to subscribing to the LinkedIn premium products, and everything in between.
I did open up my profile and follow the book as it went through optimisation steps and found a few tips and tricks I was unaware of. I also learnt some acronyms on the way that seem to be known only by the LinkedIn experts! Mostly I'm still not sold on LinkedIn as the "be all and end all", but this book did allow me to reflect on how and why I want to use the platform, and was just a good chance to refresh my profile and my Company page to make the most of the available features on LinkedIn.
Big thanks to NetGalley and the publisher for providing me with an advanced reader copy in exchange for an honest review.
Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (only about 22% of users use the site regularly), and it is in many ways still used by many purely for recruitment. Possibly because it needs to find a way to push through the clutter everyone has at work and determine a platform that is not quite as clunky with groups and has an easier way to share and engage with others.
So when I had the opportunity to read a book entitled the "Ultimate Guide" ahead of it's release in April (this is the 3rd edition) I had to jump on in.
The structure of the book is great. You can pick a chapter, read the summary, and decide if you want to keep reading. Or you can flick through to the chapters most useful to you. It takes you from signing up right through to subscribing to the LinkedIn premium products, and everything in between.
I did open up my profile and follow the book as it went through optimisation steps and found a few tips and tricks I was unaware of. I also learnt some acronyms on the way that seem to be known only by the LinkedIn experts! Mostly I'm still not sold on LinkedIn as the "be all and end all", but this book did allow me to reflect on how and why I want to use the platform, and was just a good chance to refresh my profile and my Company page to make the most of the available features on LinkedIn.
Big thanks to NetGalley and the publisher for providing me with an advanced reader copy in exchange for an honest review.
April 25, 2015
Anything that bills itself as being the “ultimate guide to” anything invariably doesn’t deserve that accolade, even if it makes a very good attempt towards this utopian goal. This book is no exception.
Business-orientated social networking service LinkedIn is quite a popular service – often perceived as a “necessary evil” - and this book aims to provide an introduction to the service and show you how to make the most of it, connecting with customers, partners and employees, generating leads and allowing your company to show itself off to the world.
Of course, if a service is so good and simple to use, maybe a book shouldn’t be necessary?
The book is clearly written, going through everything from the start, such as selling the reader on the idea and benefits of LinkedIn as well as showing how to create and “supercharge” your LinkedIn profile. Then it is a deep-dive on many individual functions such as LinkedIn company profiles, search, connecting with other members, groups and management.
Certainly this is a comprehensive guide and quite a good one at that. It is just questionable whether it is an essential read. This may be very subjective as if you are struggling with your use of LinkedIn and find this book to be a lifesaver it will be different. As a more experienced user it didn’t prove to be an eye-opener and indispensible, yet it was certainly one of the better LinkedIn books one has seen to date.
So in conclusion, a reasonably priced, informative book about a growing social media network. If you need a book like this it can be worthy of closer consideration.
Ultimate Guide to LinkedIn for Business, written by Ted Prodromou and published by Entrepreneur Press. ISBN 9781599185606, 272 pages. YYY
Business-orientated social networking service LinkedIn is quite a popular service – often perceived as a “necessary evil” - and this book aims to provide an introduction to the service and show you how to make the most of it, connecting with customers, partners and employees, generating leads and allowing your company to show itself off to the world.
Of course, if a service is so good and simple to use, maybe a book shouldn’t be necessary?
The book is clearly written, going through everything from the start, such as selling the reader on the idea and benefits of LinkedIn as well as showing how to create and “supercharge” your LinkedIn profile. Then it is a deep-dive on many individual functions such as LinkedIn company profiles, search, connecting with other members, groups and management.
Certainly this is a comprehensive guide and quite a good one at that. It is just questionable whether it is an essential read. This may be very subjective as if you are struggling with your use of LinkedIn and find this book to be a lifesaver it will be different. As a more experienced user it didn’t prove to be an eye-opener and indispensible, yet it was certainly one of the better LinkedIn books one has seen to date.
So in conclusion, a reasonably priced, informative book about a growing social media network. If you need a book like this it can be worthy of closer consideration.
Ultimate Guide to LinkedIn for Business, written by Ted Prodromou and published by Entrepreneur Press. ISBN 9781599185606, 272 pages. YYY
August 8, 2020
I've been on Linkedin for many years, but like many users, don't really know the tricks to optimising your profile and getting views and useful connections.
This book gave me some great ideas - it's set out in different chapters, each with a short summary - so before diving into the chapter you can read the summary and then decide if it's what you need. Some of the chapters may not be applicable because you have already actioned them.. It takes you from signing up to becoming a premium (paid) member.
I worked on my profile while going through this book, so even if you think you know how Linkedin works, you'll find you learn something from this book that will help you promote yourself or your business better.
This book gave me some great ideas - it's set out in different chapters, each with a short summary - so before diving into the chapter you can read the summary and then decide if it's what you need. Some of the chapters may not be applicable because you have already actioned them.. It takes you from signing up to becoming a premium (paid) member.
I worked on my profile while going through this book, so even if you think you know how Linkedin works, you'll find you learn something from this book that will help you promote yourself or your business better.
July 17, 2021
Good Group Starting Point -As I have had some involvement with an Academic/Learned society board committee working on its longer-term strategy, I wanted some Linked-in references to offer some suggestions regarding this aspect of their social media efforts. After surveying the various books available, I chose this “Ultimate Guide” by author Prodromou as a place to begin. However, while giving a brief overview, I concentrate on the authors treatment of Linked-In group development and use as this topic was my main concern. Fortunately, the book offered a good starting point regarding such considerations.
The book’s contents include an Introduction and 23 chapters as follows: (1) Why Linked-in? (2) Getting started on Linked-in (3) Creating your Linked-in account (4) Supercharging your Linked-in profile (4) Linked-in privacy settings (5) A tour of your Linked-in homepage (6) Linked-in for companies (7) Linked-in search (8) Getting found on Linked-in (9) Giving and receiving Linked-in recommendations (10) Connecting with others (11) Using Linked-in in-mail to reach out (12) Linked-in groups (13) Managing your Linked-in connections (14) The definitive publishing platform (15) Linked-in mobile (16) Recruiting new employees (17) Linked-in for sales and marketing professionals (18) Sales navigator (19) Linked-in advertising (20) Creating Linked-in ads that convert like crazy (22) Linked-in success stories and (23) Commencement. Then, there is a Glossary and Index which are helpful in pinpointing subjects of specific interest.
In line with my opening remarks my favorite aspects of the book are those that relate back to my particular focus, but there is also value regarding general use of this professional networking platform---more precisely, chapter 6 devoted to Linked-In Groups. For instance, on page 117, Prodromou explains that “Linked-in Groups are forums or discussion boards where Linked-in members can converse with each other to find solutions to their problems or share relevant information about a product, service, or topic related to your industry or niche . . .” Earlier in the book on page 4 , he articulates the potential benefits of such groups as “Keeping up with news and trends in your industry . . . Demonstrating your particular expertise. . . Finding great professional referrals . . . Promoting your events Recommending people to others . . . connect[ing] with like-minded people . . .” Even before that in Chapter 1, the author talks about the importance of such networks given the up and downs in the career world, which come more pertinent during theses down times of COVID 19 and for longer term success (see my reviews of Barabassi’s “The Formula: The Laws of Success” and Schein’s “Career Dynamics”). ). Further on in the Groups chapter (page 161) the author provides helpful advice in developing and getting the most out of such forums including “Identify the purpose of your group, allocate resources, and create a detailed plan, so your group will thrive and provide value to your membership” which begins to get at what I was seeking (see also my review of Roger’s “The Digital Transformation Playbook”). Elsewhere in the chapter, he offers tips such as “research topics within your niche that generate interest and choose the top two or three as the basis for your group” as well as “Get some co-workers to start some discussions and comment on each other’s discussions . . . to show some activity and quality content. . . [and] start promoting the group . . .” However, he also admonishes that “Starting a group is easy, but growing it and keeping it active can take a lot of work . . .create a team of people who can share in the management and promotion of the group” which begins to provide an idea of the dynamics and investment required over time (see my review of Johansen and Sibbet’s “Leading Business Teams”).
As one can see from the book’s contents and as you may gather from the above quotes, it is geared more to individuals than groups, but clearly one can see the intersections There is much to weed through, and it is more business/marketing oriented. It would have been even more useful if there would have been some adaptation to those not so commercially oriented such as those in the sciences, academia and the arts (for instance also see my review of Byrne’s “How Music Works” for some of the career considerations in that regard).
Although, the book didn’t give me all I was after for my narrow purposes at the moment, it did give me a place to start and no doubt would be useful to many in advancing their business and professional interests.
The book’s contents include an Introduction and 23 chapters as follows: (1) Why Linked-in? (2) Getting started on Linked-in (3) Creating your Linked-in account (4) Supercharging your Linked-in profile (4) Linked-in privacy settings (5) A tour of your Linked-in homepage (6) Linked-in for companies (7) Linked-in search (8) Getting found on Linked-in (9) Giving and receiving Linked-in recommendations (10) Connecting with others (11) Using Linked-in in-mail to reach out (12) Linked-in groups (13) Managing your Linked-in connections (14) The definitive publishing platform (15) Linked-in mobile (16) Recruiting new employees (17) Linked-in for sales and marketing professionals (18) Sales navigator (19) Linked-in advertising (20) Creating Linked-in ads that convert like crazy (22) Linked-in success stories and (23) Commencement. Then, there is a Glossary and Index which are helpful in pinpointing subjects of specific interest.
In line with my opening remarks my favorite aspects of the book are those that relate back to my particular focus, but there is also value regarding general use of this professional networking platform---more precisely, chapter 6 devoted to Linked-In Groups. For instance, on page 117, Prodromou explains that “Linked-in Groups are forums or discussion boards where Linked-in members can converse with each other to find solutions to their problems or share relevant information about a product, service, or topic related to your industry or niche . . .” Earlier in the book on page 4 , he articulates the potential benefits of such groups as “Keeping up with news and trends in your industry . . . Demonstrating your particular expertise. . . Finding great professional referrals . . . Promoting your events Recommending people to others . . . connect[ing] with like-minded people . . .” Even before that in Chapter 1, the author talks about the importance of such networks given the up and downs in the career world, which come more pertinent during theses down times of COVID 19 and for longer term success (see my reviews of Barabassi’s “The Formula: The Laws of Success” and Schein’s “Career Dynamics”). ). Further on in the Groups chapter (page 161) the author provides helpful advice in developing and getting the most out of such forums including “Identify the purpose of your group, allocate resources, and create a detailed plan, so your group will thrive and provide value to your membership” which begins to get at what I was seeking (see also my review of Roger’s “The Digital Transformation Playbook”). Elsewhere in the chapter, he offers tips such as “research topics within your niche that generate interest and choose the top two or three as the basis for your group” as well as “Get some co-workers to start some discussions and comment on each other’s discussions . . . to show some activity and quality content. . . [and] start promoting the group . . .” However, he also admonishes that “Starting a group is easy, but growing it and keeping it active can take a lot of work . . .create a team of people who can share in the management and promotion of the group” which begins to provide an idea of the dynamics and investment required over time (see my review of Johansen and Sibbet’s “Leading Business Teams”).
As one can see from the book’s contents and as you may gather from the above quotes, it is geared more to individuals than groups, but clearly one can see the intersections There is much to weed through, and it is more business/marketing oriented. It would have been even more useful if there would have been some adaptation to those not so commercially oriented such as those in the sciences, academia and the arts (for instance also see my review of Byrne’s “How Music Works” for some of the career considerations in that regard).
Although, the book didn’t give me all I was after for my narrow purposes at the moment, it did give me a place to start and no doubt would be useful to many in advancing their business and professional interests.
April 7, 2019
I am always confused when it time to fill in any information in my social profile. Especially concerning Linkedin. When I was looking for a job I stuck in of what information in my bio is right and which I need to stress. I suggest you check out this simple LinkedIn Profile writing trends for more inspiration! LinkedIn has helped careers by creating a searchable database of individuals who might be active or inactive in a job search. But only if you’re using it correctly.
June 24, 2019
Good book. Raises some valid tips and tricks. Far from the ultimate guide but still a good summary nonetheless less. Have utilized it in enhancing my account.
Read
October 22, 2019Useful. Re-read when setting up linked in profile.
June 30, 2019
From the basics of LinkedIn to the really advanced stuff, this book covers it all.
I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
Highly recommended.
I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
Highly recommended.
December 20, 2015
I am not a member of LinkedIn, but have always been curious about the service as a networking tool. This book provides a nice overview of the service and how to use it for networking, prospecting, finding a job, hiring, etc. I found many of the figures in the book to be less-than-helpful. Many screen captures were blurry and a few didn't seem to match up to what was being discussed in the text. Toward the end, the book gets a bit repetitive, but I suppose that's to be expected when discussing a site that is so interconnected. I do like the fact that Ted Prodromou emphasizes quality over quantity when it comes to contacts on LinkedIn. I would have liked a few more practical examples and real world anecdotes, but overall I think it is a good guide to a powerful social media platform.
October 28, 2020
Social media seems to be almost everywhere. Just yesterday Facebook announced they have a billion members. By comparison you might think LinkedIn is a small site. It does have over 150 million members however. Let me say that … - See more at: http://blog.kevineikenberry.com/uncat...
May 5, 2015
It's a good guide and one that I would recommend to others. But, I'm not sure I would call it the Ultimate guide. I won this great book on GoodReads and like I do with most my wins I will be paying it forward by giving my win either to a friend or library to enjoy.
January 11, 2016
Talk about a "I wish I had this months ago" book. I've wanted to learn more about LinkedIn, but didn't know where to start. Very grateful for Prodromou's top-notch guidance in this valuable resource.
September 10, 2016
This is an excellent book. Now, the job seeker portion is not for any of us, but it is good to know about it, so if you wanted to hire people on LinkedIn...you would be able to use it.
February 24, 2019
In 2014 I sent an email to over 500 Linkedin contacts inviting them to participate in a breathwork meditation call I briefly hosted during that time. It was free, but I didn’t mention that in the email. The email said something like, “The holidays can be very stressful. If you’d like to learn how to decompress, I invite you to join me on Wednesdays to Breathe on Purpose.” Mostly, the email was ignored.
A few people replied and asked me to remove them from my email list. I hadn’t added them to an email list. I didn’t know anything about how to build networking relationships using email, so I was using email merge (you can send up to 100 emails a day as an individual email without being flagged for SPAM). I know now that that isn’t the way to do it, but I’m sure I got some eyeballs on my site.
When I replied to one of my colleagues that he wasn’t on any email list and that I would remove him from my contacts, he responded with, “I find it a bit distasteful that you would use a professional connection to try to sell me on services/products, especially since I don't really know you. It's quite charmless. Good luck with your business.”
Really? Okay, sir.
Well, actually, we’d met several times. He was a member of the community supported agriculture project I was co-leading, and it was he who sent the invitation to connect on Linkedin in the first place.
But okay, no problem.
I removed him, and a few months later he was back in my inbox with an invitation to connect.
Seriously? No, thanks.
While I won’t say that I haven’t used email merge since then, what it did demonstrate was that people have NO IDEA what Linkedin is for and how they can leverage it. I’ve read several books on how to use Linkedin and they all pretty much say the same thing:
Linkedin is not a resume website.
Linkedin is a social network for professional and business use.
Use Linkedin to build your personal brand and/or know, like, and trust factor to get hired, get referrals, get clients, and get sales.
So I wasn’t expecting for Ted Prodromou’s Ultimate Guide to Linkedin for Business to tell me anything new, but I did appreciate his perspective. What I also like about the book is how much more comprehensive it is in terms of looking at all the ways you can leverage Linkedin to reach your business goals.
While you can read it in a day, it’s best to break the book up into chunks, maybe no more than an hour a day until your systems are in place. The format is great, because while you can read it all the way through, you can also just read the chapters you’re most interested in and start implementing right away. You’ll want to have Linkedin open as you read through it so that you can make changes and updates as you go along. There are aspects of Linkedin that may be more helpful with visual tutorial, so it’s great that Mr. Prodromou offers additional resources on his website.
The Ultimate Guide to Linkedin for Business lives up to the title, but with so many users confused about how to use the site and therefore, aren’t using it, it’s hard to know just who is winning at Linkedin. I have almost 1,000 contacts and they have yet to tell me if and how much business they’ve generated from the site (sometimes I ask). While I’m on the site almost daily, reaching out, sharing, congratulating, wishing well, etc, it has yet to turn into a well-paid opportunity of any kind. Or several. One friend has sent out 5,000 emails and applied to at least 200 jobs through the site with nothing to show for it. Maybe we’re missing something, but after 12 years on the site, I’m still trying to find that sweet spot.
Mr. Prodromou himself said that he was surprised to get leads from a post that was accidentally published to his personal Facebook profile, since he doesn’t talk about business there. But if that’s where more of the engagement is, wouldn’t it be best to put your lead generating efforts there? Because while he is not interested in seeing business activity on his personal feed, plenty of business owners are engaging in Facebook groups and pages getting both organic and paid reach.
While I think this is a great way to understand and get the ball rolling, I’m skeptical of Linkedin being the internet’s best kept secret when it comes to getting quality leads and sales. The book loses a star not because of its quality, but for Linkedin’s own failure to deliver on its mission.
I received a copy of this book in exchange for an honest review. This review is for the 3rd edition, to be released on April 26, 2019
A few people replied and asked me to remove them from my email list. I hadn’t added them to an email list. I didn’t know anything about how to build networking relationships using email, so I was using email merge (you can send up to 100 emails a day as an individual email without being flagged for SPAM). I know now that that isn’t the way to do it, but I’m sure I got some eyeballs on my site.
When I replied to one of my colleagues that he wasn’t on any email list and that I would remove him from my contacts, he responded with, “I find it a bit distasteful that you would use a professional connection to try to sell me on services/products, especially since I don't really know you. It's quite charmless. Good luck with your business.”
Really? Okay, sir.
Well, actually, we’d met several times. He was a member of the community supported agriculture project I was co-leading, and it was he who sent the invitation to connect on Linkedin in the first place.
But okay, no problem.
I removed him, and a few months later he was back in my inbox with an invitation to connect.
Seriously? No, thanks.
While I won’t say that I haven’t used email merge since then, what it did demonstrate was that people have NO IDEA what Linkedin is for and how they can leverage it. I’ve read several books on how to use Linkedin and they all pretty much say the same thing:
Linkedin is not a resume website.
Linkedin is a social network for professional and business use.
Use Linkedin to build your personal brand and/or know, like, and trust factor to get hired, get referrals, get clients, and get sales.
So I wasn’t expecting for Ted Prodromou’s Ultimate Guide to Linkedin for Business to tell me anything new, but I did appreciate his perspective. What I also like about the book is how much more comprehensive it is in terms of looking at all the ways you can leverage Linkedin to reach your business goals.
While you can read it in a day, it’s best to break the book up into chunks, maybe no more than an hour a day until your systems are in place. The format is great, because while you can read it all the way through, you can also just read the chapters you’re most interested in and start implementing right away. You’ll want to have Linkedin open as you read through it so that you can make changes and updates as you go along. There are aspects of Linkedin that may be more helpful with visual tutorial, so it’s great that Mr. Prodromou offers additional resources on his website.
The Ultimate Guide to Linkedin for Business lives up to the title, but with so many users confused about how to use the site and therefore, aren’t using it, it’s hard to know just who is winning at Linkedin. I have almost 1,000 contacts and they have yet to tell me if and how much business they’ve generated from the site (sometimes I ask). While I’m on the site almost daily, reaching out, sharing, congratulating, wishing well, etc, it has yet to turn into a well-paid opportunity of any kind. Or several. One friend has sent out 5,000 emails and applied to at least 200 jobs through the site with nothing to show for it. Maybe we’re missing something, but after 12 years on the site, I’m still trying to find that sweet spot.
Mr. Prodromou himself said that he was surprised to get leads from a post that was accidentally published to his personal Facebook profile, since he doesn’t talk about business there. But if that’s where more of the engagement is, wouldn’t it be best to put your lead generating efforts there? Because while he is not interested in seeing business activity on his personal feed, plenty of business owners are engaging in Facebook groups and pages getting both organic and paid reach.
While I think this is a great way to understand and get the ball rolling, I’m skeptical of Linkedin being the internet’s best kept secret when it comes to getting quality leads and sales. The book loses a star not because of its quality, but for Linkedin’s own failure to deliver on its mission.
I received a copy of this book in exchange for an honest review. This review is for the 3rd edition, to be released on April 26, 2019
March 29, 2019
LinkedIn for Business? That’s a question that many business owners have asked. I have always known that it was possible to use LinkedIn to grow your business but I wanted to know more about it. Hence my reason for wanting to review the book – The Ultimate Guide to LinkedIn for Business.
The author presents 22 chapters of well researched information. Ted Prodromou delivers what he promises through a series of easy to follow prompts. So, the novice, intermediate, or expert LinkedIn user, can learn something useful from this text. Adding a section for LinkedIn Success Stories was a brilliant addition to the book. By providing practical examples, the author shows the power of LinkedIn.
The Ultimate Guide to LinkedIn for Business contains information that can take your business to the next level. I loved the book but I was especially impressed with the following chapters:
LinkedIn Advertising
Creating LinkedIn Ads That Convert Like Crazy
LinkedIn Success Stories
LinkedIn Sales for Marketing Professionals
Sales Navigator
LinkedIn Mobile
The author has done a great job. If you are trying to grow your business, this is a tool that you might want to have on your bookshelf.
The author presents 22 chapters of well researched information. Ted Prodromou delivers what he promises through a series of easy to follow prompts. So, the novice, intermediate, or expert LinkedIn user, can learn something useful from this text. Adding a section for LinkedIn Success Stories was a brilliant addition to the book. By providing practical examples, the author shows the power of LinkedIn.
The Ultimate Guide to LinkedIn for Business contains information that can take your business to the next level. I loved the book but I was especially impressed with the following chapters:
LinkedIn Advertising
Creating LinkedIn Ads That Convert Like Crazy
LinkedIn Success Stories
LinkedIn Sales for Marketing Professionals
Sales Navigator
LinkedIn Mobile
The author has done a great job. If you are trying to grow your business, this is a tool that you might want to have on your bookshelf.
May 20, 2019
From the basics of LinkedIn to the really advanced stuff, this book covers it all.
I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
Highly recommended.
I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things:
a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book.
This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward.
For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily.
Highly recommended.
May 24, 2019
I am using LinkedIn since 2005 and find the tool absolutely amazing for professional networking. Currently it is a must. Networking is the key to building business, connecting with people for professional development, for keeping your work profile up to date. There are other tools out there like Xing, Viadeo and still LinkedIn is the most functional. The book is a great guide to it. It covers all the current features and provides examples from how to get started to how to improve your current profile. Easy to read. If you want to make improvements to your profile, just use the book as it is a step by step manual. There is a chapter about advertising on Linkedin. I think can be useful for marketers and startups too.
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