Design for Impact: Your Guide to Designing Effective Product Experiments

by Erin Weigel

Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.


Who Should Read This Book?
If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.


Takeaways
Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.
Stop making changes and start making improvements with the Conversion Design process.
Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
Clear up confusion around A/B testing with helpful tools and practical advice.
Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
Make the complex math behind why experimentation works easy and understandable.

Genres: Design

304 pages, Paperback

Published June 11, 2024

Reviews

[Serbastian Tan · Rating 5 out of 5]

For any UI/UX or Product Designers who are looking for a book on measuring, prioritizing, and scaling the impact and value of design experiments, this is the book for you. This is a practical & easy-to-digest book on this topic, which i have found myself referring to it on a daily practice in my job as a UI/UX designer. Unlike some other books which can comes off as prescriptive, the author combines her personal experiences, followed with actionable advice.

[Andrey Andreev · Rating 5 out of 5]

A required read for anyone doing product experimentation, newbie or long-time practitioner, is “Design for Impact”. This book strikes an ideal balance between practical prescriptions and conceptual nuance, providing frameworks that lead to action and de-mystifying complex processes. It teaches them how to design experiments that lead to meaningful business outcomes, with real-world examples in a clear and engaging style. So whether you want to improve your process or are trying to foster a culture of testing and data, this is your guide. A must read for anybody serious about innovating around products!

[Austin · Rating 5 out of 5]

Incredibly useful information for teams wanting to research and build data-driven products. We referenced this wonderful resource when hosting a conference session to present the power of experimentation to create impact. Weigel covers a wide variety of perspectives and goes into tremendous detail to help teams get started with testing, analyze variables and drive change throughout the organization.

Highly recommend for Designers, Data Analysts, Product Managers and more!

[Guy · Rating 5 out of 5]

I used to dismiss experimentation as "reducing UX work to cold calculations". This book has helped me gain newfound respect for the practice with its depth, critical considerations, and humour. Highly recommended to anyone in the field of user experience!

[Agnė Reklaitė · Rating 5 out of 5]

I follow experimentation topic and read a lot.
This book stands out for me because of its chapter about experimentation culture, i found it very insightful and cannot wait to recommend it to colleagues.

[Francesca Catanuso · Rating 5 out of 5]

Erin Weigel’s "Design for Impact" is a fantastic, comprehensive guide to the Conversion Design process. It focuses on data and user needs to make products that truly make things better, not just different. The chapters unfold in a sequencing of product developments events, from understanding customer problems to prioritising impactful ideas to non-biased decision making. It's great for both design pros and newbies because it's easy to understand, has useful examples and chapter summaries. By reading this book, you'll be better prepared to tackle design challenges and create positive change through your work <3

[Niklas · Rating 5 out of 5]

I've already read a few books on product development, especially on A/B testing and conversion rate optimisation. I particularly like this one and it is very refreshing. Erin Weigel manages to make the world of experimentation/CRO not only understandable but also surprisingly entertaining. With her conversion design process, she shows how teams can test better and achieve real improvements - with a pinch of humour and practical tips that can be implemented immediately. Perfect for anyone who doesn't just want to change their ideas, but really wants to improve them. Easy to read and full of aha-effects! I have also recommended the book to everyone in my company.

[Gavin Bryant · Rating 5 out of 5]

This book is a must read for all product designers. What I loved about the book is that new experimenters, or old, can pick up the book, run with it, and be implementing tools and strategies to amplify their experimentation game tomorrow. Erin has done a fantastic job of distilling lots of very complex topics down into digestible, practical takeaways that can be understood quickly and easily (with humour). Don't skip the annotations .. they're the most entertaining part! A fantastic practical handbook. An evergreen reference that will stand the test of time.

[Simon Born · Rating 5 out of 5]

This book fills a void of a bridging the topics of experimentation and design. Love it, great read, great content. Great starting point for anyone wanting to getting into - or stepping up their game in - data-driven product design.

[Nick Murphy · Rating 5 out of 5]

Great book on experimentation! A lot of really helpful visuals and explanations for complex concepts. So many books like this are hard to read and gate keepey (not this one!). This one is just great!