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How To: $10M: Sell Your Knowledge And Make Millions

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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this book.

For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success – all you have to do is follow the steps.

In this book he

Everything you need to know about how to build and grow a successful online information product, coaching program or agency business.The marketing and sales processes he uses to attract thousands of clients for any offer imaginable, including his sales funnels, ad scripts, email and SMS copy (and more) that have made him millions so that you can copy and paste them for instant success.His advice for scaling an e-learning business to seven and eight figures, including never before disclosed secrets around hidden efficiency techniques, highly effective selling systems, and more.Tips on how to look after yourself as the CEO of a highly successful and growing business in order to maximise your income in the shortest time possible.William hasn’t just built (and sold) his own highly successful e-learning company, he’s helped many other business owners do the same, often in a matter of months. You’ll find some of their stories in this book.

So, if you dream of creating huge levels of wealth, while reclaiming your freedom and making a positive impact on the world, it’s time to sell your knowledge and make millions.

321 pages, Kindle Edition

Published April 24, 2024

213 people are currently reading
295 people want to read

About the author

William Brown

868 books17 followers
Librarian Note: There are more than one author in the Goodreads database with this name.

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Displaying 1 - 9 of 9 reviews
1 review
May 3, 2024
Okay, let's get real: I just wasted way too much time watching those "become a millionaire overnight" videos.

Turns out, the only thing those got me was a bruised ego and a lighter wallet.

Imagine my surprise when I stumbled across this book, "How To: $10M" by William.

See, I run this little agency with the dream to sell it one day, retire on an island...you know the drill. Problem is, I wasn't sure how the heck to get there. Then I started following William on YouTube.

This guy's the real deal – down-to-earth, smart, and seems genuinely invested in helping people succeed.

Here's the twist: By the time I found his book, I was already a big fan. William's YouTube channel is fantastic, and it was there that I learned so much about building a business and the importance of sharing your knowledge.

So, when I saw his book, I knew it was something I had to check out.

This book IS basically like getting handed a treasure map.

It breaks down how to package the knowledge WE already have, find the right people who'll pay for it, and actually build a company with serious value.

It's about hard work, SMART strategy, and taking that first step (which let's be honest, is the scariest part).

I'm still figuring things out, but for the first time, I see a real path, not just some pipedream.

If you're like me – ambitious but a little lost – this book might just be the reality check you need.

Just remember, William gives us the tools, but building that empire is up to us.

Good luck, and Godspeed 😉
2 reviews
May 5, 2024
Gave me confidence and more clarity that I can also start a e-learning business.

TLDR: I would say this book is a great starter and an ideal starting point for anyone looking to get into an e-learning business model, although I would recommend watching Will's videos first on youtube to gain context first before reading the book.

I think we have all seen plenty of youtube videos and even read some books about how easy it is to become a millionaire through the e-learning business model.

I've always had the issue of actually knowing what I need to do and more so having the confidence that "my idea" will actually work.

I've been following Will's videos for a while and now having read the book, alot of his videos makes more sense. Will goes through in a lot more detail about the strategies and step by step process of setting things and there's enough here to take actionable steps to get started.

The obvious next move would be to go on his online course for even more depth and clarity but the book isn't one of those that has little substance and is just pushing for sales to his course, there is a solid genuine value here.
3 reviews
November 24, 2025
019 How to: $10M

🚀 The Book in 3 Sentences

1. Mache einen VSL und Ads
2. Tracke alles
3. Baue eine profitable Firma


🎨 Impressions
Gute Schritt für Schritt Anleitung um ein Online Business zu skalieren. Guter Schreibstyle.

👤Who Should Read It?
Unternehmer die bereits gestartet sind und bei so ca. 20k im Monat stecken und 100k im Monat wollen


☘️ How the Book Changed Me
• Alles tracken + Tracking Sheets für alles
• VSL und Paid Ads nutzen


✍️ Quotes
• Turnover is vanity, profit is sanity
• Organic is not free, you pay with your time
• Vote with their wallet
• Sell before build
• Facts tell, Storys sell
• Finishied is better than perfect
• You either sacrifice for your dream or your dream becomes the sacrifice.


📒 Summary + Notes
• Immer Love, Wealth, Health
• I help X wirh Y
• Grosser Teil wird nicht kaufen, je Nichiger umso besser
• Du musst deine Traum Kunden perfekt kennen. Du musst wissen, weshalb sie schweissgebadet in der Nacht an die Decke starren und Angst haben. Du musst wissen, wie alt sie sind. Du musst wissen, was ihr Beziehungsstatus ist. Jobrolle + Einkomme. Zur Arbeit fahren oder laufen.
• Pick one Platform & Focus on it
• YouTube macht fast immer Sinn
• Show the Wow, not How
• Krass der Typ weiss etwas, was ich nicht weiss
• Organic is not free, you pay with your time
• Bei Paid Ads kannst du kontrollieren wie viele Augen es sehen, bei Organic kannst du nur hoffen
• Power of 1% > You only need 1% to buy from you to make alot of money
• So war man den perfekten online Kurs. Du baust zuerst den MVP, indem du ein eins zu eins Coaching mit Rabatt machst, um alle Fehler herauszufinden und später dann den Kurs zu verkaufen und zu wissen, dass alle gute Resultate haben. D.h. du sagst du gibst zuerst einen Rabatt und darfst danach ein Produkt das perfekt ist. Machst auch noch wanttoone Coaching damit du eigentlich am Schluss ein solides Produkt ist danach wirklich funktioniert.
• ca 3% aller Leute sind sofort ready to buy
• immer Highticket verkaufen, mind 2-3k
• Frontend 8.5k, 7k Upsell Mastermind
• Leadmagnet bezahlt
• VSL = Value Sales Letter
• Der Erfolg deiner Firma wird über den Verkauf definiert. Alles kann failen: Produkt etc > Wenn der Verkauf funktioniert, kommt Geld rein.
• Als Unternehmer ist das Verantworten dass der Verkauf läuft deine Top Priorität
• Wenn du Verkauf nicht hinbekommst obwohl du das beste Produkt hast, bringt dir alles nichts mehr
• Verkaufsgespräch ist nur ein Gespräch dem Interessent zu helfen ein Ja oder Nein herauszufinden, den Interessent auszubilden und ihn in der Meinungsfinfung zu untersützeb und ihm einen Mehrwert dabei zu liefern
• Decision Based Coaching Call = Verkaufsgespräch
• Wir verkaufen nicht, wir bilden aus
• Value Led Sales
• gute formulierung: sobald du den kurs buchst bekommst du sofort zugriff auf
• NESB > Big New Exiting > grosser Breaktrough
• Look right for target client
• I found the secret way > fast easy and no risk
• Speak like talkikg to a friend
• Für VSL
• Perfekten Avatar ansprechen > z.B. wenn du jmd bist der
• Big Promise mit Zeit > z.B in den Y nächsten Minuten werde dich dir zeigek wie du X bekommst
• Mein Name is and Authorty
• I am able to achieve: big claim weil Z
• Authority Figure: X Person of Credibilty, Y Person of Authority or Z Person of Credibility
• This Window of Oportunity wont last forever > das ist eine neue Methode und du musst jetzt handeln weil in den nächsten Wochen oder Monaren die anderen nachziehn werden
• Show Proof: Bank Statements, WhatsApp Screenshots, Spoken Testimonials
• Third Party Credibility: Deshalb wurden wir gefeatured bei Y Presse oder haben Z Award, Podcasts
• Und es hat nichts mit EINWAND zu tun
• Elite Figuren machwn das: Athleten, Promis warum sie auch diese Strategie nutzen
• Eigene Geschcihrr erzählen
• Facts tell, Storys sell
• Skeptisims away, widen gap
• This wont last forever
• This is the best & and certanly the fastet why for X
• If youre wondering, why I am helping you is X > I have more money than I would need
• Here is what will happen
• Pattern Interup > z.B fluchen
• Proof > easy, safe, will work
• Pitch for Salescall > Ive createt Programm for Outxime X / I call it Z
• By clickikg below CTA
• Take away frear : Not a salescall > Givikg information and will be valueble if you book or not
• 2 CTA > I want you to click this button
• This window will close, du musst jetzt handeln
• Es sind bessere Zeiten die kommen
• Funnel Mathametics > Excel > Radio Button > Calls canceln / priorisieren > ca 100 Calls
• Unit Economics
• Email List > Huge Value
• Track in Trackingsheet
• Emails should look, like normal emails, plain text > else it creates sales resistance
• Subjects likes taht feel real
• Re-offer the book a call
• 995 CHF gute Reoffer
• 20 Ads, 7 Tage, 10 usd pro ad pro tag
• Avarage Open Rate is 90% for SMS
• 55% and more Showrate for Calls is Good
• Opening Calls for Opt-ins
• Hi is this FIRSTNAME? Hey FIRSTNAME this is just Will, from WBTrading. I am just calling you about the Mechanical Trading Video you signed up earlier. I just wanted to make sure, you we're able to acess it okay, because we had some technical glich with it. We're you able to view it?
• Perfect, I am not sure if you read it on the page but, there is a indept training how mechanical trading rules actually works from Wills paid programms. Has anyone reach out about that yet?
• Okay the reason why you didn't get it imidiatly, is because we have two sorts of training videos and we wanted to make sure, you actually got something you we're struggeling with at you trading at the moment. Is that something I can get to you?
• Just to know which one to send to you, would you mind if I ask you one or two questions to understand which is the better fit for you?
• SETTER FRAGEN
• If not qualified: Perfect I know which trainto send you in This moment. A Moment I will sendoverto you Right away, enjoy the Trading and best of luck with everything
• If qualified: okay got it, I know Exactly with Training to send you send over Right Away. In fact, from what you told me, I think you would be a good fit for a strategy with One of our lead-Advisors, so they can walk you through a bit more detail how our mechanical rules work, to see if that could help you with your own trading. Would that something be I can put together for you?
• Okay let me book that in for you > Termin
• Video kommt noch
• Je schneller umso besser
• LTV vs CPA
• The only Job of the Ad is to wow your avatar and get the click
• Opt in Page > Wow them and get contact Information
• VSL > Book Call
• Garantie für Angebot > kann extrem gut funktionieren wenn Vertraglich geregelt
• Low Price is often the fear of the founder
• Raise prices
• Followup with Value
• Followup with Problem > Lack of Sucess that they need sucess
• Hire slow, fire fast
• Kultur > Werte festlegen
• Klare Erwartung: Lifestyle, Haltung zur Arbeit
• Kultur ist der Kuchen, Werte die Zutaten
• Banken diversizieren
• Never go below 3 month of expenses, idealy 6 months
• 12 week cashflow > wann was bezahlt werden muss > was muss bezahlt werden > profitibalitöt berechnen
• Customer Support Tickets solved in 24h and client happyness over 80%
• What is making customers fall in Love with us?
• What are core values? Where is the market headed? Are we 10 Steps ahed? Are people refering us?
• Key-Man-Risk > Immer mind. 2 Personen für jede Rolle
• Recurring Business is more valueble
• You can sell your company all the time, its just a question of the price and who will be the buyer.
• If you dont sell you company, you are buying it for another year.
• Extra software or something else can be a really intresting asset for someone to buy
Profile Image for Seemy.
900 reviews10 followers
November 15, 2024
In a way this book is easily 5 stars for the value you get seeing it’s just a book which is extremely cheap to get your hands on for from a multimillionaire business builders secrets and story of journey to success

— especially if you are completely new to information publishing and selling expertise. But it somewhat left me thinking about the quote “there is nothing new under the sun”

Information although great is nothing groundbreaking for anyone familiar to the field — and some of the content covered is really vague in some of the chapters— a book in itself can be written to truly appreciate what’s being taught and I think it’s conveyed too simply than the process actually is when you do it vs how it’s portrayed here

Which brings me to the great positive however of this book — and that is that it serves as a reminder that great business models are always ever green and you don’t need to keep jumping from one opportunity to another to “make it” — such as this model from the author which has existed for decades

Just follow the system and as such the author of this book evidently done — his inspiration and unique story provides that exclusive reminder and insight of how even the oldest of business models can be taken to such great heights even if not groundbreaking

The biggest takeaway for me personally was that. Whatever your entrepreneur journey — new or old ways of making money — there’s always levels to success to any game and it’s up to you how much you want to get

William Brown impressed me how he is one of the very few to exit for millions a business model such as this in a niche that had competition for many years — but it was inspiring how he came decades on and game changed the income and level of success one can do even in the most saturated of niches. Congratulations sir!…

To Our Continued Success!
Seemy
Waseem.tv/Blog

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6 reviews
June 25, 2024
Very good book... But

Really good book, one I'm going to read again but make more detailed notes and apply them as I go. One thing though, throughout the whole book he's pushing a Sales page to download his resources for £500 which is infuriating, I understand 'he's wrote this book with all this value' (and it is great value) but personally as a reader, I'd be prefer it more subtle to make my own mind up, instead of talking about this great resource for half a chapter (Alchemy of self) that's behind a pay wall!

THAT SAID, William is a great writer and provides plenty of 'swipe and deploy' value in this that WILL help your business. I'll be recommending, but with the above cavea!
Profile Image for Ran.
81 reviews
January 23, 2025
Quick read into the foundations of making an online business that sells your knowledge. You’ll get to understand the structure of how funnel VSLs, workflows, and scripts come together to allow you to sell to someone whatever you may be an expert at.

There’s also a brief section on key metric goals for CPC, CTA, and LTV etc. which could be useful to come back to when creating your own business.

While I wish it went into more depth in some sections, I think it was done purposely to leave the rest up to your creativity. I personally found a lot of value from Will’s message to keep it simple, refer to wisdom from others, and how to delegate.
53 reviews
October 19, 2024
Read this book with a very short time. Great book that is now FREE on Kindle.

The author shares his story of his entrepreneurial journey.

He got into stock investments, was successful and someone paid to sit with him to watch what he did. He turned this into a course which multiplies his efforts and profits.

Great concept!
Fast, quick read!
Shares enough information to shine the light up your own inspired actions!
201 reviews
October 27, 2024
A Clear Guide

This book covers everything you need to start making money from your business. It covers sales in a straight up, clear fashion so our can replicate the system.
6 reviews
December 28, 2024
So easy to read and loaded with facts. The book provides step by step guidance on the most important aspects of the process. Amazing
Displaying 1 - 9 of 9 reviews

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