Hey Marketers, Get Your Priorities Straight

by Nick Scarpino

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of 20 people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming.

This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to forget. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

Genres: Business

108 pages, Kindle Edition

First published November 14, 2012

Reviews

[Yodamom · Rating 5 out of 5]

Yes ! The Right Book For a Small Business So what do you do to get your business selling ? Which steps will bring you the best results fastest ? What should be your first move ? These are things most of us are not taught in school. The author here goes through the steps, the bumps you may encounter and how to deal with them. Most importantly, staying on the path to success  and not dwelling in the muck that will not move you forward. There isn't much you can sell without a good marketing program. I found a lot of very useful information, some that never even occurred to me in the past. A useful book for anyone selling himself or his business.

[Rosanita · Rating 5 out of 5]

This book is a good resource for small business owners and anyone new to marketing. It's conversational tone made this a quick and enjoyable read. Best of all, it was easy to understand and teaches the basics. He talks about target markets for those without customers (just starting out), how to get customers to share their positive experiences, how to identify return on marketing investment (really important), and how to put it together into an understandable framework. Nick Scarpino gives concrete examples to which a person without a marketing degree can relate.

The diagrams are easy to understand and go well with the text. Some of what he has to say is pretty elementary, like have a website. On the other hand, there are so many mom and pop shops without one that I know it has to be said. He doesn't go into details about how to set one up, but that's not the point of this book and he says that in the very beginning. I've had marketing classes and wish I had read this book first.

[Nina Harrington · Rating 4 out of 5]

In this short but very focused book Nick Scarpino targets his advice on small businesses who want to generate more income and clients but may not have a marketing dept. to sell their compelling product.

Of the 4 traditional 'P' element - Product features, Pricing, Placement [ distribution] and Promotion - this book looks exclusively at Promotion, which he calls Marketing Communication in today's world if multimedia techniques.

8 chapters cover everything from how to clarify your goals and techniques and identify your perfect customer and create something fresh. The outcome is a new experience for your customers which they want to share.

[Amanda · Rating 4 out of 5]

Very helpful.

ARC provided by NetGalley.

[Danielle Browning · Rating 2 out of 5]

A good look at small business marketing. A starting point for beginners, but for seasoned marketing professionals, there is nothing ground breaking here.