Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

by Constantinos C. Markides

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Genres: Business

256 pages, Hardcover

First published May 23, 2008

Reviews

[Said AlMaskery · Rating 4 out of 5]

A very important book for companies that are struggling in thier quest for a new business model. What shall you do when you are faced with a situation in which the new entrants have changed the rules of the game? Shall you kick-start your our disruption within the existing organization or outside?

The author answers specifically this question, and is proposing not a yes/no answer, but a more complex and holistic approach to dealing with dilemma.

I really enjoyed the book.

[Rasheed Abulola · Rating 4 out of 5]

very good book.
the book could be beneficial on 2 aspects.
-Understand the business model innovation and how it could be implemented.
-How to respond to new competitors with an innovative business model