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Product Marketing Level Up: Elevate your product marketing craft and career
Are you a product marketing manager (PMM) looking to take your skills to the next level and make a real impact on your organization?
Are you a founder, a CEO, a marketing executive or a product leader looking to build a high functioning product marketing team ?
This book is for you.
Product Marketing Level-Up transcends the typical product marketing guide, ditching generic frameworks and checklists in favor of actionable advice gleaned from real-world experience.
Through a series of relatable stories, the author, a seasoned B2B marketing leader with over 15 years in the trenches, explores the common challenges PMMs face and unveils the secrets to overcoming them.
This book dives deep into the often-overlooked aspects of PMM excellence, equipping you with the tools
Become a Master Learn how to foster true cross-functional collaboration, bringing teams together to achieve remarkable results.Embrace Discover the power of clear communication and how to inject it into even the most ambiguous projects.Amplify Your Go beyond the tactical aspects of PMM and uncover strategies to significantly elevate your business impact.Level Up Your Master the art of storytelling and weave compelling narratives that resonate with your audience.PMM Level-Up is a must-read for both individual contributors and product marketing managers seeking to lead their teams. Whether you're a seasoned veteran or just starting out, this book provides a roadmap for transforming from a good PMM into an exceptional one.
Are you a founder, a CEO, a marketing executive or a product leader looking to build a high functioning product marketing team ?
This book is for you.
Product Marketing Level-Up transcends the typical product marketing guide, ditching generic frameworks and checklists in favor of actionable advice gleaned from real-world experience.
Through a series of relatable stories, the author, a seasoned B2B marketing leader with over 15 years in the trenches, explores the common challenges PMMs face and unveils the secrets to overcoming them.
This book dives deep into the often-overlooked aspects of PMM excellence, equipping you with the tools
Become a Master Learn how to foster true cross-functional collaboration, bringing teams together to achieve remarkable results.Embrace Discover the power of clear communication and how to inject it into even the most ambiguous projects.Amplify Your Go beyond the tactical aspects of PMM and uncover strategies to significantly elevate your business impact.Level Up Your Master the art of storytelling and weave compelling narratives that resonate with your audience.PMM Level-Up is a must-read for both individual contributors and product marketing managers seeking to lead their teams. Whether you're a seasoned veteran or just starting out, this book provides a roadmap for transforming from a good PMM into an exceptional one.
178 pages, Kindle Edition
Published April 19, 2024
12 people are currently reading
3 people want to read
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Displaying 1 - 2 of 2 reviews
February 12, 2026
Never read a book with more typos. Some good lessons / tools.
June 23, 2024
ACTIONABLE MARKETING INSIGHTS
Product Marketing Level Up: Elevate your product marketing craft and career is a 164-page, April 2024 book by Sahil Sethi. This nine-chapter book draws from the author’s well-rounded, decade-plus-long experience in the product marketing industry, which is the in-thing.
From the outcome-obsessed marketing through the integrated marketing to the accomplishment topics, you have to give it up for Sahil for his adeptness at infusing must-have attributes with relatable and relevant case studies.
Rather than confining his informative stories to generalities, the author’s tailor-made characters and their conducts in scenarios derived from different sectors—including UX design, R&D, cybersecurity, AI, digital/product marketing, sales, HR, and SaaS—not only eradicate the idiomatic danger of the single story, but also ensure objectivity.
Suitable for both the rank-and-file and the C-suite, this book especially casts a critical eye on product marketing and how product managers/marketers—who are, unfortunately, given scant credence despite their invaluable input—can optimize their know-how to ace their trade.
Product Marketing Level Up will prompt its reader’s sober reflection on strategic marketing. The chapters’ helpful pro tips, how-tos, and engaging questions not only offer the readers a graspable lay of the marketing land, but keep them grounded in case of any marketing eventuality.
Product Marketing Level Up: Elevate your product marketing craft and career is a 164-page, April 2024 book by Sahil Sethi. This nine-chapter book draws from the author’s well-rounded, decade-plus-long experience in the product marketing industry, which is the in-thing.
From the outcome-obsessed marketing through the integrated marketing to the accomplishment topics, you have to give it up for Sahil for his adeptness at infusing must-have attributes with relatable and relevant case studies.
Rather than confining his informative stories to generalities, the author’s tailor-made characters and their conducts in scenarios derived from different sectors—including UX design, R&D, cybersecurity, AI, digital/product marketing, sales, HR, and SaaS—not only eradicate the idiomatic danger of the single story, but also ensure objectivity.
Suitable for both the rank-and-file and the C-suite, this book especially casts a critical eye on product marketing and how product managers/marketers—who are, unfortunately, given scant credence despite their invaluable input—can optimize their know-how to ace their trade.
Product Marketing Level Up will prompt its reader’s sober reflection on strategic marketing. The chapters’ helpful pro tips, how-tos, and engaging questions not only offer the readers a graspable lay of the marketing land, but keep them grounded in case of any marketing eventuality.
Displaying 1 - 2 of 2 reviews