Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works

by Daniel Priestley

Create a great business and a better life

In the newly revised third edition of Entrepreneur How to develop your entrepreneurial mindset and start a business that works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make a fortune along the way. In the book, you’ll find a masterclass in changing how you think, the way you network, and how you make a living.

The author provides clear guidance

Why this is the greatest time in history to be an entrepreneur How to spot the right business for you How to transform a negative event—like a lay-off, recession, or downsizing—into an entrepreneurial opportunity Strategies for imaginative and creative millennials ready to take charge of their careers
Perfect for aspiring and experienced professionals at any stage of their careers, Entrepreneur Revolution will also earn a place on the bookshelves of founders, content creators, business students, young professionals, and veteran managers interested in beginning a new phase of their economic life.

Genres: Business, Entrepreneurship, Nonfiction, Audiobook, Startup, Personal Development, Self Help

260 pages, Kindle Edition

First published March 12, 2013

Reviews

[Keshav Bhatt · Rating 4 out of 5]

This book came highly recommended and it didn't disappoint. There were two key lessons I got from it. You get what you ask & pitch for, and I should be aiming for at least a billion if I'm serious about massive social change. I'll explain more about why in my review.

For anyone starting a business, it's a brilliant place to start and captures most of the key lessons I've stumbled and discovered from experience, in one easy to read book. Personally, this provided a great reminder of those lessons and how far my organisation and thinking has come as an entrepreneur. It is straight to the point, busts a lot of myths, and provides some very clear concepts to apply to your business as an entrepreneur from the beginning. Less relevant now as I'm growing, not starting my company but still a valuable read.

Here are my key learnings from the book:

* Most people live according to the old ideas of the industrial revolution. These are:

- Work hard and get the rewards later. We see this in concepts of religion, schooling, work)
- Work is not meant to be fun and you have to prove how hard you work to attain value
- Work hard to prove how smart you are on your own

Now, we need to reinvent these to new ideas of the entrepreneur revolution. These are:

- There's no "pay off" day or moment in some distant future. Great days create great lives
- Fun builds your business because your work is flexible and you get to work with your best friends
- Surround yourself with people smarter than you and copy their answers and thinking. Don't just rely on your own talent and brains

* If you're trying to earn anything less than a billion a year, you are being selfish. The reason? You only thought of your own needs when deciding how much you want to earn. A bigger amount would allow you to impact how many more people? They should extend to saving rainforests, ending hunger, influencing government policy, empowering people in refugee camps. Be selfful and fill your life with abundance so you can give where it is really needed. You are fortunate enough to have this ability and power. Use it and don't waste it by playing small.

This idea really resonated with me, and though I'd heard it from a friend (while he was reading the book) it crushed any part of me left that was playing small in asking for big things.

* You have 3 brains which Priestly refers to as the reptilian, monkey and empire builder. To access the empire builder you need two things:

- Convince yourself that you need nothing. You are whole in this moment
- Avoid over stimulation via emotional highs and lows (deep love & inspiration don't count). For example, you should keep your fridge well stocked, have plenty of funds in your bank account, eat well and nutritiously, sleep well etc. And at the same time, let go of mythical concepts like "magical passive income" (it's always going to require work), big wins (idea of one big payout or sale), financial freedom (that you'll be free of financial complexities one day). These are all juvenile concepts sold to us by clever people.

* To help you discover what your passion is (something many people struggle with) write a rant about any of the following:

- For as long as I can remember, I've felt there's something interesting at the intersection of... & ...
- I deeply believe that the world needs...
- Never in history has there been a time for...
- My whole life I've been fascinated by what happens when you mix...

* Another powerful idea I got from the book was that you get what you pitch for. So if I want my customers or sales? or more clients? Pitch for it. And to at least 10x more than I want to become my clients. What you consistently pitch, gathers strength. So choose wisely what it is that you want that to be (and in congruence with where you really are - sometimes we ask for more because we can).

* Creation creates influence. All of the greatest people of influence produce prolifically.

* Document everything you do in your business as founder. This was a solid practical tip for me. There are a lot of inherent approaches I take based on my mindset that I notice others don't even think of. Priestley wisely recommends not trying to do it all at once but to do this cumulatively so that you got a point where every sales script, process and approach is well documented in a strategy for anyone to follow. As one my old mentors used to say - make it so easy a monkey could do it.

* See everyone who touches your business as a partner and take the time to really discover what success long term looks like for them. The spirit of partnership is powerful for everyone involved. Invest in that, like Waitrose did during the recession with their suppliers - they made sure they would be able to weather the economic storm and continue with their usual quality so the partnership could survive.

* Your business will go through a process of idea, mess, beta, commercial and then remarkable. The mess stage will be exactly that but is key because you have to test it (ideas are useless, execution is everything), then you'll improve a bit in beta mode, reach a mediocre point with commercial and if you stick past that, you'll reach a remarkable place long after. The key is to keep re-iterating and improving.

[Samantha · Rating 1 out of 5]

I wanted this book to be so much better. But instead of giving me ideas on how to write a business plan and concentrating on the nuts and bolts of starting a business, it was all about pie in the sky ideas and aiming to make an unobtainable amount of money in the first year. It came across as a transcript of a motivational speech given by a contestant on The Apprentice.

[Rob Dudek · Rating 4 out of 5]

"In my opinion it is the poor minded person who is greedy for money, addicted to money; a slave to the filthy lucre."

This book really delivers on its premise. It doesn't teach you how to write a business plan, it doesn't help you with creating a starting capital or how to set up your first website - It teaches you how to develop your Entrepreneurial Mindset. Think you're close to having one already? Well, think again.

How does the world keep people happy about working at the jobs they don't like, hanging out with people they despise and well... generally being unhappy?

Why is it selfish to not want to become a millionaire?

What is the difference between being Imaginative and being Creative?

These and many more ideas are presented throughout the book in a meaningful, fun and easy way. Yes there are 1000s of other books like this, telling you how to succeed. But what this book does really well is introduce those life-changing ideas in a different way. Yes you might read some of these things and be like "yes I know this already" but I guarantee you there will be times when you stop and think "Oh, that's clever, I never thought about it this way" or "Oh, that makes sense, I see it all the time and real world!"

Needless to say I'd recommend it to anyone. And I mean anyone. It is not just for young entrepreneurs wanting to start their own business, it is the kind of book that you will benefit from no matter where or who you are. It's also short, allowing you to power through it in a day or two and keep coming back to it whenever you need to - I know I will.

[Catherine · Rating 1 out of 5]

DNF.

Absolutely awful. Sacked it off halfway through.

1. If you have something to teach, fucking teach it. Stop "hiding" business secrets for me to unearth in the book I already bought. It makes you look like a shyster.
2. Wanking yourself off about how much money you've made - even in a business book - is vulgar in the extreme. I found it hugely distasteful.
3. The practical advice (such as walking around with a grand in your pocket) ranges from needlessly risky to utterly stupid and pointless.

No joke, this might be the worst business book I've ever read.

[Leticia Mooney · Rating 4 out of 5]

If you've not heard of the Key Person of influence network and resources created by the author of this book, I recommend that you go backwards and start with those. I had; and the story of how I ended up with a copy of this book is instructive.

There was a big entrepreneurial event coming to town, to which I had registered. Then, about a week prior, I realised that I couldn't attend. Doing the right thing, I let the organisers know.

The organisers seemed to disregard my email and kept emailing me with reminders in the week or so leading up to it. It might have been an Entourage event or similar. Every time, I patiently reiterated my comment that I couldn't attend, and could they give my place to someone else and perhaps refund my ticket (which I actually wasn't fussed about: I just wanted my place to be given to someone else, because it had sold out).

This went on for over a week. Then on the day, I got more reminders! Frustrated, I sent an email saying, 'Really you guys? How can you teach people how to be successful if your own systems fail so badly?' It was genuine; I was worried!

The result was that I got a phone call with thanks, and a personal apology, and a gift.

That gift was a pile of books, and The Entrepreneur Revolution was one of them. I received it probably a year ago.

Many of the suggestions in this book I have already done; but there is a whole lot I haven't, which I am going to start doing immediately. In the following order: Snap my review and send it to the author, write a list of people to lunch with, go to bed, wake up and share the book at breakfast with a partner in a new venture.

By nature I am a doer. The past three years in business have turned me into a sharp, focused, passionate businesswoman. I love my work so much that I wouldn't stop at all if I didn't also have hobbies, relationships and a need for sleep. I am not apologetic about loving my work - I tell everyone! I am not apologetic about doing fifty bajillion things in a week, the fire that ignites me.

And I have to say, I may have read this book a year after I got it. But boy was it the right time for me to get the right messages out of it.

It's a fast read; if you're an entrepreneurial type, you'll get something out of it. And to be honest, I read it in under two hours, late at night. It's very much worth your time.

If you do pick this book up and read it, send me a message and tell me what you thought of it... and what your first thing you did or changed was. I'm curious as to what kind of spark it ignites for you.

[Nil Azim · Rating 3 out of 5]

Maraqlı ideyalar, yaradıcı yanaşmalar, motivasiya edici fikirlər var. Bu tip kitabları oxumağı sevirsizsə bir az təkrar gələcək şeylər də çoxdur.

[Benedikte · Rating 4 out of 5]

Good book on how to take advantage and succeed in the entrepreneur revolution. How to create something you love which will make you want to continue contributing and creating for as long as possible. 

The author argues we have entered the entrepreneur revolution where it's never been easier to build your product and work for yourself vs the industrialized worker mentality. He says its time to get out of the comfort zone and instead love change and challenges. He says to work on what you can control, your time, network and inspiration and not what doesn't affect you or your community, like world news and noise. He encourages you to carry an entrepreneur journal to jot down ideas, inspiration, goals and gratitude. 

To build your business he says to create a wealth structure before you have money. To look for unmet needs and create your unique approach to solving a problem better, cheaper, faster and with more emotional benefits than your competitors. Speak to your customer about what they value and want to achieve and figure out how to cater to them. To get fired up about new competitors and how to outperform them. To lean into disruption and get excited about investing smarter and hiring the right people when they are available. A focused sales effort is essential so train your people to become good at sales and track leads and secured sales in a repeatable rhythm each week. Build systems to look out for your existing clients long after they have bought from you. You want people buzzing that you went above and beyond. Create documents to build your business to be valuable even without you, every year more sales scripts, brochures, reports, check lists, training manuals and best practices. Use AI to create and not to consume. AI is like the bright employee waiting for the boss to give it a job to do.

His philosophy is if you want more joy, stop consuming and instead reinvent yourself constantly based on who you want to be. Stop buying and start creating yourself. He says successful entrepreneurs possess 3 things; luck, reputation and leverage. You can create your own luck by placing yourself in lucky situations; speaking to strangers and inspired people, network and learn from unhappy customers. Your reputation is built, will become a valuable asset and attract opportunities. Love what you do, make your team love working with you and your customers love doing business with you. Sharing your love for something with others makes you valuable

The goal is to become so passionate about creating value and contribution that you will never want to retire. To work not for an income but because it's in line with your vision, is part of your adventure and you're inspired to do it. 

While a little oversimplified, still an interesting book. I think the author has started IT businesses because the advice seems very catered to an online product - "you can have a CS employee in Philippines, an engineer in Germany and another person in the US". He also talks about bringing on all kinds of executives when you start out which doesn't sound cheap or feasible to me. Not always very applicable to a service business which I'm interested in but still some good takeaways. 

[Abdullah Al Ansari · Rating 5 out of 5]

كتاب رائع بمعنى الكلمة
يبدأ بمفهوم رئيسي وهو التطور من الثورة الصناعية الى ثورة رواد الأعمال كما يسميها . بعد ذلك ينتقل الى تحديات شخصية تجعل من رائد الأعمال شخصا منظما أكثر . ثم يتحدث عن كيفية بناء العمل التجاري .

[Grace · Rating 5 out of 5]

This was a really good read. I particularly liked the concept of 'reptile brain' and how it rules our lives without us knowing it.

[Paul Boyham · Rating 2 out of 5]

DNF

Had to stop the audiobook at 30%. Robotic narrator and dated, cliched advice.

[Muhamed · Rating 4 out of 5]

Great insight.

[Isa · Rating 5 out of 5]

Very useful step-by-step guide for early stage or pre-launching startups. If you’re planning to start your business or not, this is a great option for people to think a little bit differently and with a more strategic and digital mindset.
Totally recommended

[Slava Oganezov · Rating 4 out of 5]

In this book the author talks about the change in the model by which society operates. He talks about physical age ended by machines, mental age ended by computers and now finally an emotional age. He calls it an Entrepreneur revolution and it implies that people who love what they do and therefore give maximum value will be the ones who succeed. He introduces few interesting concepts such as empire building brain (correlates with chimp paradox), ATM product model for business, key traits of successful people (luck, reputation, vitality), stages of entrepreneurial development and etc. Interesting book, nothing crazy, but the core message is that you need to do what you love to be on top.
(http://petersposting.blogspot.ru/2013...)

[Lanre Dahunsi · Rating 5 out of 5]

The Global Small Business (GSB)

It is a business that typically has less than 15 people on the core team but isn't limited by geography. It can reach into cities all over the world and can easily be making millions in sales despite a relatively small headcount.

A great wave of change is about to seriously take off and a wedge will be driven between two classes of people.
- Those who are surfing this wave into the Entrepreneur Revolution.
- Those who are clinging to the Industrial Revolution and are in serious trouble, whether they know it or not.

OLD IDEA: WORK HARD NOW AND YOU WILL GET YOUR REWARDS LATER
Vs
NEW IDEA: THERE IS NO PAY DAY, THERE'S JUST LIFE

OLD IDEA: WORK ISN'T MEANT TO BE FUN
vs
NEW IDEA: FUN BUILDS YOUR BUSINESS


OLD IDEA: PROVE HOW SMART YOU ARE BY REMEMBERING ALL THE ANSWERS
Vs
NEW IDEA: SMART PEOPLE SURROUND THEMSELVES WITH SMARTER PEOPLE

Convergence

Convergence is when several unrelated ideas bump into each other and create massive, unpredictable results.

Digital cameras meet mobile phones and create camera phones. Camera phones meet social networking and, suddenly, news breaks on Twitter rather than on the BBC.

Google Maps bumps into precise sensor technology, packaged inside electric cars, and suddenly vehicles don't need human drivers.

There are three key part of an ‘Entrepreneur Brain'”: The reptile, The monkey and The Entrepreneur (Visionary).

The reptile – fight, flight, freeze, fornicate (highly emotional in a bad way – aggression, fear, panic, etc.).

The monkey – learn, remember, repeat, be safe (practical but not very emotionally intelligent).

The entrepreneur – get inspired, strategise, transform the world (emotionally intelligent – passionate, loving, humorous, etc.).

SEVEN HARD TRUTHS OF ENTREPRENEURSHIP

TRUTH 1: IT'S HARD AND IT GETS HARDER
TRUTH 2: NO ONE IS COMING TO SAVE YOU
TRUTH 3: IN ORDER TO DO THE WORK YOU LOVE, YOU HAVE TO WIN THE WORK
TRUTH 4: THINGS DON'T WORK FOR LONG
TRUTH 5: YOU ARE GOING TO FAIL
TRUTH 6: IT'S UNFAIR
TRUTH 7: YOU'RE NOT ENTITLED TO REWARDS

There are three keys that all successful entrepreneurs need if they are going to make the most of their ideas, talents, opportunities, and the times we're in.
Every entrepreneur will need:

Luck
Reputation
Vitality

THE ENTREPRENEUR SWEET SPOT

There are the three ingredients you need to hit the entrepreneur sweet spot:

Do something you're passionate about.
Do something you're good at.
Do something that makes money.


“If you work for an employer, you are in business already. You wake up each day and have 8 units of 1 hour of work to sell, you've got one client who bulk buys all of them for the year and uses them to fulfil their ambition. This, however, is a limiting way to earn money, because you can only sell your time once, to one buyer. A better way would be to figure out why they are buying your time, what problems you are solving for them, and then develop products and services that many people can buy.”

Ascending Transaction Model.

“Some ideas will earn millions, others won't be as successful, but the only way to find out how much money you'll be able to withdraw from your business is to build an ATM – an Ascending Transaction Model.”

Great businesses have four types of products that all serve a unique purpose:

Gifts
Products for Prospects (PFP)
Core offering
Products for Clients (PFC)

THE NINE MAXIMS TO CULTIVATE A CULTURE OF RESULTS

MAXIM 1: YOU GET WHAT YOU PITCH FOR… AND YOU ARE ALWAYS PITCHING
MAXIM 2: INFLUENCE COMES FROM OUTPUT… NOT CONFIDENCE

Influence is not about confidence, influence is about output. You can lack confidence, you can be racked by self-doubt and you can secretly fear an imminent alien invasion but if you create amazing output you will gather influence. Influencers are producers. We only know about influential people because of their prolific output

MAXIM 3: INCOME FOLLOWS ASSETS… NOT EFFORT

Your job each year is to create new assets. An asset is anything that would still be valuable if you or your team disappeared.

MAXIM 4: GET KNOWN BY THE SUCCESS OF YOUR CLIENTS

Rather than you beating the drum for yourself, beat the drum for your clients. Help them create a huge success story and then showcase it.

MAXIM 5: YOU ARE IN PARTNERSHIP WITH EVERYONE WHO TOUCHES YOUR BUSINESS
MAXIM 6: IDEAS ARE WORTHLESS, IMPLEMENTATION IS EVERYTHING

The value is in the implementation. It's one thing to know that an ATM would be good for your business, but it's dedication to excellent implementation that will produce the results.
Having an idea is easy. Creating something is difficult. Creating something takes focus, discipline and dedication.

MAXIM 7: RESULTS TELL THE TRUTH

Your job as an entrepreneur is to put forward your best guess as to what would be valuable, collect data and make changes. It's not wise to ignore the market because it's never wrong (although it can change its mind quickly at times).

MAXIM 8: IGNORE YOUR AWARENESS AT YOUR PERIL

Other than the feedback you receive from the market, all you have is your internal awareness to guide you. Your awareness is a full-body system that alerts you when something isn't right. Your awareness is a finely tuned instrument that gives a warning sign but doesn't give you the specific details.

MAXIM 9: IF YOU SPOT A PROBLEM, RAISE IT… BUT EXPECT TRAFFIC

CAOS (Concept, Audience, Offer, and Sales).

The CAOS challenge objective is to conduct a low-risk launch of a new product or service. You test the commercial response to a product or service by simply conducting sales meetings armed with little more than a brochure and a sign-up form.

The CAOS challenge can be used even if you have a business already, conduct a low-risk launch of a new product or service.

[Jase · Rating 5 out of 5]

came across this book from listening to Daniel as guest on Ali Abdaal’s podcast (which i’d also highly recommend). this book is nothing short of amazing - i don’t think i’ve ever come across a book that’s so resourceful and concise in outlining the framework of validating concepts and creating a product strategy.

usually “business leaders” just skim over this stuff and describe a set of general entrepreneurial principles to adhere to (which this book also has no shortage of). the difference is that this is a playbook and not a memoir.

of course, don’t expect this to be a step-by-step guide to making a billion dollars - you’ll be expected to do a lot of soul searching of your own skills/passions and put in the required sweat capital long after reading this book.

[Seng Wee Wong · Rating 4 out of 5]

I have read many similar books about entrepreneurship and this book doesn't particularly stand out amongst them BUT I do get inspired to become an entrepreneur after reading this book. This book sets you in the right mindset to get started with something. The point is not to dream about the multi billion dollar corporation you can one day set up but make progress somewhere and take action NOW!

I like how he talks about traditional schools training students to think like workers and they hone skillsets to fulfil the needs of the industry; the digital era has enabled everyone of us to start our own business and to live the dream life we all envisioned since young.

One quote in the book stuck with me: "there's no payday, there's only life", I was inspired to design my own dream life, after working in the corporate environment for few years, I was drilled with the mindset that work is not supposed to be fun. I am paid to deal with someone else's sh*t and if I had to suffer to get work done, I have to do it.

The book also mentioned the framework that the author used to start a successful business and one point that resonated with me is the idea of a key person of influence. In order for a business to make money, there needs to be someone who is strong at making sales and having influence over others gives the entrepreneur a strong advantage at the early stage. Your customer needs to be persuaded by your vision and enticed by your products in order for a business to sustain.

This book is very easy to read and I finished it within 3 days, I think the concepts mentioned in the book is easy to understand but takes practice to implement them in real life. Nonetheless I would consider this book a good read.

[Caroline Clark · Rating 3 out of 5]

I’ve previously read Oversubscribed, which I found very useful. This book is much weaker. There are inherent contradictions in Daniel’s main argument that ‘everybody should be an entrepreneur’ that are hard to overcome: not everybody can be an entrepreneur.

Call me a leftie socialist, but he claims in his book at some point in the journey, entrepreneurs will need to hire a team. But those people can’t be entrepreneurs, they’re staff! Where it really breaks down though is when it comes to infrastructure and public services, like electricity grids, roads, teachers and healthcare professionals. Society would fail to work if everyone pursued entrepreneurship. As well as risk takers, we also need stabilisers. None is morally superior to the other, both are mutually interdependent.

This book is written for those folk who are already considering if not already on this path, largely as a huge dose of external validation in their life choices. Treat it that way and it’s an ok read.

[Martin Yau · Rating 5 out of 5]

Great insight of the changing world where the old paradigm of getting a series of jobs then retire like worker bees is being replaced by the new of those who can take advantage of the change by defining themselves by specialising in something they're interested in and make a great living out of it (as long that they can find or build a market for that).

This new paradigm is the reason why some people moan about their jobs being automated and metaphorically running around like headless chickens.

Tells the reader to find something they're really interested in, get really good at it, find or build a market for it then set up a business to potential success. The last part is not guaranteed though, like everything else in life.

[Aleksander Prifti · Rating 3 out of 5]

This is an average business book that is an engaging read for aspiring entrepreneurs looking to adapt to the rapidly changing economy. Priestley offers a compelling argument about the shift from the Industrial Age to the Entrepreneurial Age, emphasizing the importance of creativity, adaptability, and leveraging modern tools to thrive.

The book is packed with actionable insights and thought-provoking ideas, although some sections may feel overly simplified for seasoned readers. It serves as a motivating guide, particularly for those new to entrepreneurship, offering encouragement to embrace innovation and build businesses aligned with their passions. However, its somewhat motivational tone might not appeal to those seeking a more in-depth analysis or technical strategies.

[Mike · Rating 5 out of 5]

Entrepreneur Revolution discusses tactics, philosophies, and strategies to living in the Entrepreneur Revolution compared to the Industrial Revolution. The author covers relationships, mindset, reputation, finance, and much more. All of this is rolled together with strategic advice on how to approach these topics while building your own business. I was really engaged in this book from start to finish and appreciated the refreshing approach to some of these concepts. There was no shortage of originality and certainly some suggestions worth implementing. This is definitely a contender for one of my favorites so far this year.

[Ahmad hosseini · Rating 5 out of 5]

One on the best and informative books that I have read
This book isn’t about business methods and marketing principles. Book addresses some problems that most businesses suffer from. Changing business environment and principles, entrepreneur mindset and a simple model for business are most important subjects that book talk about them.
Book starts very motivational but after chapter three it tells a lot of truths about business and entrepreneurship. Being entrepreneur is hard, making money is not the goal of an entrepreneur and being patience are some of the truths book talks about them. There are a lot of truths and ideas in the book that could inspire you.

[Yates Buckley · Rating 3 out of 5]

The book is somewhere between terrible and amazingly good, averaging a middle of the road. It is a self-help book for enterpreneurs that have been slogging along and not seeing much as far as results and need a perk up.

As in any self-help the key is to set the right preconditions so that if anyone can do those the results come naturally. But at the same time, this author has a streak of genius in many of the framing of ideas he presents, and he did manage to get me excited now and then.

Not so much a practical book, but a greak pick me up for a business owner...

[John-Patrick Quinn · Rating 5 out of 5]

This book is essential for people wanting to understand the times we are in and adopt the mindset you need to have to succeed in the new Digital Age.

Daniel's tone is light but the advice is weighted with gold. It's an incredibly accessible book and a must-read for any entrepreneur.

Following the steps that Daniel recommends in this book is as crucial as reading it in the first place. This isn't just feel-good aspirational positive-thinking advice, but practical steps you can take to re-wire your brain.

[Libby Andrews · Rating 3 out of 5]

A long enthusiastic wordy piece to encourage you to start your own business with little constructive help on how to decide what that business should be. Priestley typically leans to the find your passion school of ideas. I did enjoy Priestley’s description of school and how it went against entrepreneurship- I loved the notion that you would pay the clever kid to do your homework if you weren’t good at a subject. The spirit of the book is good and I hope it encourages people to go and create a business.

[Ömer Faruk · Rating 4 out of 5]

This book highlights the difference between industrial worker mentality vs entrepreneur mentality. It emphasises the change of mindset. How do you start thinking like a creative and passionate entrepreneur and stop being stuck in an industrial worker mentality who identifies himself with the job he does and does not create value?

The reader will find plenty of practical advice and thought exercises. It is refreshing to have a different point of view.

As a negative, there are lots of buzzwords and cliche examples. Though it does not diminish the value that one can get from this book.

[Yoric · Rating 4 out of 5]

This book sure is motivating to take action. It uses the same technique as Napoleon Hill in Think and grow rich: there's a special ingredient for success, but I won't name it explicitly, it will just intervene several times along the chapters.

This is the kind of book I'm looking for, to actually move forward, take action, start a project, have goals.
I don't feel like working for someone else anymore. I'd like to wake up, light that passion, and live to the max.

[Joe Nuttapong · Rating 4 out of 5]

Greatly introduce the Empire-builder mindset that every entrepreneur should have before building the business. The concepts/frameworks demonstrated in this book are practical - known that it is told by the one who actually have done them before. Product cycle, ecosystem creation, and other go-to-market tactics are interesting topics here. Recommend for every entrepreneur, it is not too late to understand these concepts and improve your business to the next level.

[Morrison · Rating 3 out of 5]

I was excited to read this book. As I found Daniel was a perfect blend of charisma and knowledge on guest appearances.

The book however was oh so general. Mainly expressing what entrepreneurs should be doing in today's market. (E.g grind grind grind)

There is very little mentioned about the product creation or validation. It mostly centres around being an estate business.

There were a couple of interesting ideas but I was disappointed.

[Mar · Rating 5 out of 5]

A book that inspires. If you want powerful motivation to start your business or you want to improve your financial situation this is a must.

Priestley does a wonderful job introducing us to this new era. I think that if he had written this in the last two years he'd have dedicated a chapter just for AI, or maybe he has written another book, I don't know. Nevertheless, once reading this one has the key elements (ATM for example) to start a profitable business.

Recommended 10/10

[Nick Woodall · Rating 5 out of 5]

Daniel did a good job writing this book. Well-written and formatted, with the entrepreneur in mind. He discusses his philosophy and then lays out what needs to be done in getting any new business off the ground and up and running. I've read many entrepreneurial books, and this one ranks up there with the best.