Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework , and Seth Godin’s Poke the Box .
Tina Seelig is the executive director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems.
Seelig teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Tina was recently awarded the 2009 Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering educational. She also received the 2008 National Olympus Innovation Award, and the 2005 Stanford Tau Beta Pi Award for Excellence in Undergraduate Teaching. In 2004, STVP was named the NASDAQ Entrepreneurship Center of the Year.
Seelig earned her PhD in 1985 from Stanford University Medical School, where she studied neuroscience. She has worked as a management consultant for Booz, Allen, and Hamilton, as a multimedia producer at Compaq Computer Corporation, and was the founder a multimedia company called BookBrowser.
Seelig has also written 15 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of 12 games called Games for Your Brain, published by Chronicle Books. Her newest book is titled What I Wish I Knew When I Was 20.
The book is very well written, straight to the point so I think the insights shared are very actionable and applicable. As a professor and as a practitioner in the industry developing products/services, I have reviewed tons of innovation models and papers about creativity and this one of the best resources I have found so far. I am sure you wont be disappointed.
Such a great easy read to remind us all of what we are capable of when we remove the structured ingrained processes and tap into the imagination that we all have.