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Making Work Optional: 8 Steps to Unlocking the Hidden Profits In Your Business and Finding Financial Freedom

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You work too hard as a business owner to not claim the ultimate reward—financial freedom! After putting thousands of entrepreneurs through his amazing “8 Steps,” David Shepherd finally brings these life-changing methods to you in his book, “Making Work Optional.”

No matter how large or small your business or which industry you are in, you’ll find that a huge cache of your potential profits is being lost to complexity, inefficiency, and lack of focus. These 8 Steps will show you how to discover and unlock those hidden profits and how that alone can make the difference of leaving your business behind someday…on your own terms.

You will Why today’s rapid pace of change can be your best friend;How making more money will require one thing first—doing less!Why your “Ideal Customers” will happily pay you more…And why those customers will never leave you!How tiny tweaks in your pricing strategy can lead to massive profit gains;How to set specific goals that include all you’ll need to make work optional;How to simplify even the most complex challenges you face;How to harness the single most important word to achieve all your goals.Most small business owners “retire” somewhat disappointed with their financial condition. You work too hard to let that happen, and “Making Work Optional” will ensure that when the time is right, you can walk away in style with all the wealth you need to live the lifestyle of your dreams.

182 pages, Kindle Edition

Published April 20, 2024

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About the author

David Shepherd

127 books4 followers
David Shepherd was a respected English cricketer and one of the most beloved and recognizable umpires in international cricket. After playing for Gloucestershire from 1965 to 1979 as a dependable middle-order batsman, Shepherd transitioned into umpiring, where he left a much greater legacy. Appointed a first-class umpire in 1981, he went on to stand in 92 Test matches—more than any other English umpire—and 172 One Day Internationals, including three consecutive World Cup finals in 1996, 1999, and 2003.
Famed for his affable personality, fairness, and eccentric superstitions—such as hopping on one leg when the score reached 111 (known as a "Nelson")—Shepherd was adored by fans and respected by players worldwide. His trademark hand-shaking signal for a boundary remains an iconic image in the sport. He was also the first umpire to officiate a Test match in every then-Test-playing nation, and one of the inaugural members of the ICC Elite Panel of umpires.
Shepherd was known for his excellent man-management and his ability to create a calm and respectful environment on the field. His handling of serious moments, like removing Pakistan's Waqar Younis from the attack for dangerous bowling during the 2003 World Cup, demonstrated both courage and authority.
In recognition of his service to cricket, he was appointed MBE in 1997. Following retirement in 2005, he returned to his native Devon, where he remained active in the cricket community until his passing from lung cancer in 2009. David Shepherd is remembered not only for his achievements but as a true embodiment of the spirit of cricket.

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