Menus That Sell

by Chris Barr

Every word, price point, product placement, and image on your menu, has the potential to add or subtract hundreds, thousands, or even tens of thousands of dollars in revenue on a monthly basis. High volume operations are at an even greater risk.To the average customer, your menu represents all that you are, all that you do, and the quality of your establishment. As such, it deserves your full attention.Learn how to design, print, and distribute takeout menus, and maximize your sales, with this jam-packed resource from Chris Barr, an Inc. 5000 company marketing executive.While this book primarily focuses on pizzeria takeout menus, the fundamental ideas translate almost universally to all type of takeout restaurants.Topics Choosing the Right Paper Stock- Choosing the Right Menu Size- Basic Menu Engineering- Customer Perception- Menu Pricing & Optimization- 20 Coupon Ideas- Food Challenge Promotions- Executing Successful Direct Mail Campaigns- Links & Resources- and Much, Much More!Remember, if you don’t provide customers with a reason to call, click, or place orders – they won’t. This short, easy-to-read guide will change the way you think about your menus, and help you build a better, more profitable business.

26 pages, Kindle Edition

First published May 5, 2013