The initial drafting of this book was produced, Cannon said, through a Minneapolis-St. Paul 144 Graphic Novel project. In other words, you submit to the discipline of producing a crazy number of pages a week and you have a book. Almost no one actually accomplished this feat, exactly, but he got enough of a start on it to finish it eventually, his first solo effort. And the feel of it is initially FAST, like fast sketched... like it feels rushed... but then you can see how much emotion can get conveyed with very little, and Cannon is deft at doing this quickly, with just a brush stroke. And the idea seems at first "fast," too, like an idea that could have used some time.... and again, I was wrong. The tale is of Zack, who inherits his father's house which has a portal to Hell, and he develops a business to send letters to people there from others who are living. Heck was a popular football player, he abused his popularity, and so he also has to pay for his lost vanity and other sins.. .accompanied by unpopular Elliot, who he ignored in school and who he is responsible for hurting... The tale is finally complex, one of guilt, responsibility and redemption as he encounters many people in Hell, some of who are his own demons...This looks almost shoddy at first glance, but as it turns out, has some surprising depth and power to it, testament to Cannon's artistic and storytelling abilities.