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Defy Gravity
Cutting through phrases like ''It's our biggest seller'' and ''They're our best customer,'' growth expert Rebel Brown helps managers and leaders shed the weight and drag that are holding their companies back.Defy Gravity offers a unique, nimble approach to market analysis and strategy. Rebel guides readers step-by-step through the process of defining their value in terms of market needs, assessing opportunities, and developing dynamic strategies perfectly suited to their market position and goals. She helps * Release their sources of gravity--status quo ways of thinking and doing that kill growth. * Find their fuel--the value that will drive growth. * Catch market lift--the opportunities that are ready and waiting for the value they provide. * Plan their go-to-market routes--by leveraging their previous market successes. * Monitor their progress--to stay on the best possible course as markets evolve. Rebel doesn't just offer theory; she gives detailed instructions for how to execute using simple questions, guided exercises, and compelling case studies. With Rebel's instantly accessible advice, readers and their companies will Defy Gravity--today and tomorrow.
244 pages, Kindle Edition
First published April 12, 2011
7 people want to read
About the author
Rebel Brown
4 books1 followerI've been a strategic consultant in the Silicon Valley for almost 25 years. I've watched the human cycles repeat even as the technology advanced. I've wondered why we do what we do, think the way we think, make bad decisions and miss opportunities right before our eyes.
That's why I wrote Defy Gravity, a leader's guide to shifting out of status quo bias and into out of the box thinking for business and market strategy.
It's also why I wrote my most recent book Neuroscience:The Influential Leader. I still had my questions.. even though I'd learned how to guide clients away from the behaviors that held them back. I dug deeper and began a study of neuroscience. Some 600 hours of board certified study later, I've found my answers.
The technology of our minds is the best technology ever. When we apply it to our business and ourselves, the results are dramatic.
Which is why I write and speak about our minds and how we can use the power of our minds to create excellence - in everything we do.
The power - it's all in our minds!
That's why I wrote Defy Gravity, a leader's guide to shifting out of status quo bias and into out of the box thinking for business and market strategy.
It's also why I wrote my most recent book Neuroscience:The Influential Leader. I still had my questions.. even though I'd learned how to guide clients away from the behaviors that held them back. I dug deeper and began a study of neuroscience. Some 600 hours of board certified study later, I've found my answers.
The technology of our minds is the best technology ever. When we apply it to our business and ourselves, the results are dramatic.
Which is why I write and speak about our minds and how we can use the power of our minds to create excellence - in everything we do.
The power - it's all in our minds!
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