Develop Your PR Skills

by Neil Richardson

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

177 pages, Kindle Edition

First published June 3, 2010

About the author

Neil Richardson studied Philosophy in University College Dublin and works as a creative writing teacher and editor. He is also a playwright and two of his plays, Through the Dark Clouds Shining and From the Shannon to the Somme, are inspired by stories from his book on the First World War. Neil is also a member of the Reserve Defence Forces and his family have a long military tradition stretching back over 150 years. His great-grandfather’s experiences in the trenches inspired this collection of Irish veterans’ stories.