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AB@C: And Other Gramograms
O, L-O (Oh, hello.)
This is a book of gramograms—little word puzzles where letters, numbers, and everyday symbols are spoken out loud to form words and sentences.
Gramograms have been around for ages, but the first person to pair them with drawings was probably William Steig. (You could call him a π-N-E-R of the genre.) Steig was a New Yorker cartoonist and author of beloved children's books like Shrek! and Sylvester and the Magic Pebble. In 1968, he published his first book of gramograms, CDB! (See the Bee!). In 1984, he followed it up with CDC? (See the Sea?).
AB@C (A Bee at Sea) is both an homage to Steig's work and a 21st-century spin on the idea. These days, with the advent of texting ("U OK?") and the now-familiar "at" symbol in email addresses, we all have a bit more gramogram experience—whether we realize it or not.
AB@C is filled with all-new gramograms—new words, new settings, and
one or two new symbols.
This is a book of gramograms—little word puzzles where letters, numbers, and everyday symbols are spoken out loud to form words and sentences.
Gramograms have been around for ages, but the first person to pair them with drawings was probably William Steig. (You could call him a π-N-E-R of the genre.) Steig was a New Yorker cartoonist and author of beloved children's books like Shrek! and Sylvester and the Magic Pebble. In 1968, he published his first book of gramograms, CDB! (See the Bee!). In 1984, he followed it up with CDC? (See the Sea?).
AB@C (A Bee at Sea) is both an homage to Steig's work and a 21st-century spin on the idea. These days, with the advent of texting ("U OK?") and the now-familiar "at" symbol in email addresses, we all have a bit more gramogram experience—whether we realize it or not.
AB@C is filled with all-new gramograms—new words, new settings, and
one or two new symbols.
64 pages, Hardcover
Published November 12, 2024
1 person want to read
About the author
Rob Meyerson
4 books6 followersRob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog)
How Brands Are Built
, on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.
Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart.
An experienced namer, Rob has created names for companies (Corelight) nonprofits (Swing Left) products (Sierra Wireless Octave), and services. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider. He lives in Pacifica, California with his wife and two children.
Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart.
An experienced namer, Rob has created names for companies (Corelight) nonprofits (Swing Left) products (Sierra Wireless Octave), and services. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider. He lives in Pacifica, California with his wife and two children.
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Displaying 1 - 2 of 2 reviews
June 25, 2024
*I received this book as a DRC. A great resource for anyone fond of gramograms! This book is two-thirds brilliant, one-third inappropriate for anyone less than an adult. I mistakenly thought that it was a kids book, and that it is not. While there is nothing explicit in it that I saw, some of the photos (cartoons) are not exactly appropriate. The puzzles take some thought to solve, which makes this a great resource. On one hand, Adam and Eve were in the book, yet so was evolution. This was odd to me. I wish that the evolution was left out of it; it was unnecessary and portrayed a biased view. As a Christian, I didn't appreciate this. That being said, it is clear that the author put a lot of time into this and that they have the talent to feature gramograms in publications of all kinds.
May 6, 2024
While I have difficulties with books like these sometimes, I do enjoy them and find them clever. These range for all ages, but some are more adult than others. Take your time, there is no rush! Fun illustrations that set the tone. Read via an online reader copy.
Displaying 1 - 2 of 2 reviews