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The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection Set
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched
The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection
The 22 Immutable Laws Of
This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru.
The 22 Immutable Laws Of
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Positioning The Battle for Your
Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there.
The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection
The 22 Immutable Laws Of
This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru.
The 22 Immutable Laws Of
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Positioning The Battle for Your
Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there.
576 pages, Paperback
Published March 26, 2024
2 people want to read
About the author
Al Ries
54 books380 followersAlfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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