Learn to spot some of the biggest red flags in the cryptosphere.
If you said “no,” then you just saved yourself a lot of (hypothetical) money. PlexCoin’s pitch was full of red flags. Those outlandish claims about PlexCard holders never having to worry about exchange rates and investors being able to use PlexCoin to pay their utility bills? They sounded too good to be true because they were. And there was nothing clairvoyant about PlexCoin’s “insights” into the rising future price of PlexCoin tokens – it’s simply impossible to accurately predict what value a currency, crypto or otherwise, will hold in the coming weeks or months.
If you’d done some more digging, you’d have found more red flags. For one thing, it’s standard practice for crypto companies to release a report ahead of their ICO, outlining how they’ll allocate the funds the ICO is projected to raise. PlexCoin did that . . . about 90 minutes before their presale started. That didn’t leave eager investors much time to do their research before buying in. And if you’d looked at their website, you might have noticed there was no team photo. In fact, there was no information about who was behind PlexCoin at all. According to PlexCoin, this was for undisclosed security reasons. They could have at least mimicked the equally scammy crypto startup Benebit and copy-pasted a photo from an elite British boy’s school to use on their staff page.
PlexCoin’s ICO raised $15 million. But their tokens never really rose in value, and their investors never saw the promised ROI. PlexCoin’s founders never expected they would. They siphoned off as much of that $15 million as they could before they were arrested for fraud, fined $100,000, and given a two-month jail term. Most investors never saw their money again.
PlexCoin wasn’t an isolated case. Between 2016 and 2018, you couldn’t throw a Bitcoin without hitting a dodgy crypto startup. While legitimate currencies like Bitcoin and Etherium have proven to be solid investments – sometimes stratospherically so – the market for crypto was initially barely regulated, poorly policed, and dangerously easy to exploit. The code behind Bitcoin was open source, meaning anyone could access it to create their own company with its own currency. And ICOs offered these companies an unchecked opportunity to raise vast amounts of money by conjuring tokens out of thin air, and then selling them without offering equity or having to meet any legal requirements. For fraudulent crypto companies this was, quite literally, money for nothing.
Nevertheless, investors couldn’t get enough. At the peak of the early crypto bubble, the market cap for cryptocurrencies reached a $1.8 trillion valuation. The volatile nature of this emerging market meant that some investors saw real returns, becoming millionaires – and more – overnight.
But all bubbles eventually burst. Now, law enforcement estimates that over 98 percent of crypto ICOs are, at best, failed projects. At worst, they’re outright scams. At least some companies were upfront about this. ScamCoin promised investors a 0 percent return on 100 percent of their investments – and, unlike many ICOs, it delivered on its promise. PonziCoin, despite its unpromising name, still raised $250,000 at its ICO. And plenty of other crypto companies with names like “Rich,” “Gold,” or “Real” seemed to promise authenticity and wealth.
Unfortunately, most investors would have done just as well if they’d invested in ScamCoin.
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The oldest scam in the book.
In 2009, when Bitcoin was launched, one token was worth less than a cent. By 2014, one Bitcoin token was valued at roughly $800. No wonder investors were looking to get a foot in the door of the next big cryptocurrency. And in September 2014, OneCoin burst onto the scene. Its charismatic founder, Dr. Ruja Ignatova, all but guaranteed early investors the same staggeringly high returns Bitcoin was now delivering.
Dr. Ruja hyped OneCoin as a truly innovative online currency, secured with cutting-edge blockchain technology. But while the product she was spruiking was ultramodern, she was, in reality, running one of the oldest scams in the book.
While eager investors were buying up OneCoin’s ICO, Dr. Ruja was partnering with a notorious businessman whose involvement with OneCoin should have set alarm bells ringing. This was Igor Alberts, a Dutch businessman who had earned hundreds of millions spearheading multilevel marketing schemes, or MLMs. In an MLM, marketers earn not just by selling products but by recruiting other sellers and taking a cut of all the profits those sellers, known as the downline, generate.
Together, Dr. Ruja and Alberts implemented a similar structure at OneCoin. Investors were incentivized to bring in more investors, with the promise of a very generous 25 percent cut of any profits from their downline, to be paid part in OneCoin and part in Euros – cold, hard cash. Some investors grew very rich very quickly thanks to these incentives. But their profits were all coming from their downline, and not from the intrinsic value of OneCoin itself.
So, what was the intrinsic value of OneCoin? Well, here’s where it gets really tricky. On the surface, OneCoin appeared to be gaining value. Investors could look at their wallets and see just how much their tokens were worth on any given day. But cryptocurrency is effectively worthless unless it can be exchanged for other forms of crypto or for cash. There are numerous online platforms that facilitate these exchanges. OneCoin was never listed on any of them. According to Dr. Ruja, it was building its own exchange. But this exchange never materialized.
Why didn’t the fact that OneCoin couldn’t be exchanged for any other form of currency raise concern? Well, lots of investors trusted the value they saw in their wallets – and with good reason. Cryptocurrency is ultrasecure, thanks to the blockchain databases where it’s stored. Every transaction is written into the database in independent code that can’t be overwritten; this means not even the inventor of the code can alter a token’s value.
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Small crypto concerns can be manipulated to bring big returns – for some.
Many in the crypto community, among them Cotten’s creditors, believe he faked his death. They’ve even called for an exhumation of his remains. They note the shady circumstances around his death, right down to the misspelling of his name on his death certificate. Cotten drafted a will a mere four days before he died. After his death, rather than sending his body to the embalmer’s as was their usual practice, the hospital sent Cotten’s corpse back to his hotel. The hotel then sent the corpse to the embalmer – but the embalmer didn’t accept the body, stating that there was no cause of death supplied alongside Cotten’s corpse.
Eventually, a medical college did the deed. Cotten’s widow accompanied the body back to Canada, where Cotten was given a closed-casket funeral, but she didn’t announce his death for another month. In the meantime, QuadrigaCX was still accepting new customers.
One of Cotten’s contractors remembered that Cotten kept a safe bolted to his attic rafters. This contained many, if not all, of the private keys needed to access the crypto stored on QuadrigaCX. Hearing of Cotten’s death, the contractor went to the house. Reportedly, all they found in the attic were four holes in the rafters where the safe had once been bolted. The keys, like Cotten himself, had disappeared.
The crypto market has had more than its fair share of big scams. Funnily enough, some of the biggest scams revolve around some of the smallest, least successful currencies. Remember in the heady days of the mid 2010s, when a silly number of ICOs flooded the market? The end result was a silly number of currencies that had little function or value. We’re talking about very small fish in a very big pond. Some of these currencies were so insignificant that the major crypto exchanges wouldn’t even list them. But smaller exchanges operating on the wild fringes of the market were often less discriminating. Some would list any currency that came calling – which is how some of the market’s smallest currencies came to be manipulated to deliver big returns.
How does this happen? Well, unless you have Jeff Bezos money, there’s no way you can manipulate the value of Bitcoin with a single buy or sell – it’s simply too valuable. But with small, niche currencies, it’s a different story. With a small currency, roughly $10,000 would be enough to place a buy or sell order large enough to drastically impact the currency’s value. If you were to place a large sell order, for example, you could spook the market. Investors would offload their coin, which you could then scoop up for a song. Once the currency’s value corrected itself, you’d have made a tidy profit. On the other hand, you could make a large buy. Doing this would artificially drive up the currency’s value, and you could sell your tokens off for more than they’re really worth. This kind of trade is known as a “pump and dump.”
Soon, pump and dump groups organized through the messaging service Telegram were orchestrating these trades, wildly inflating a currency’s value for a day or two – and then pocketing the profits. YouTubers in the cryptosphere got in on the action, too. Their signature move? Release a seemingly informational clip about a “promising” niche currency – a currency they’ve already bought into – thus luring inexperienced investors to pump up the price. While still spruiking the currency in their online videos, the crypto YouTuber quietly sells off their own holdings.
With even a small amount of influence, a small, volatile market can be easily manipulated. What happens when someone with a huge amount of influence gets to work in that same market?
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Bubbles can be built and burst with a single tweet.
You might not know John McAfee, but – thanks to his ubiquitous computer pop-ups – you’re almost certainly familiar with the antivirus software he created. In 1994, McAfee the person sold his shares in McAfee Antivirus, banked $100 million, and went to Belize. There, if stories are to be believed, he attempted to invent female viagra, created natural antibiotics from plants, got addicted to bath salts, and – this last story is verifiably true – became embroiled in a murder and made it onto the Belizean police’s wanted list. In 2012, McAfee fled Belize for Guatemala and, to avoid extradition back to Belize, ultimately returned to the US, where he quickly became interested in cryptocurrency.
In 2017, McAfee infamously tweeted that Bitcoin would be worth $500,000 a coin in 2020 – and if it wasn’t he’d eat a specific part of his anatomy on live television. (Yes, that specific part.) Meanwhile, over the course of the year, Bitcoin went from $2,000 a token to nearly $20,000 a token. Was this partly due to McAfee’s confidence? One man, named Peter Galanko, thought it might be.
Galanko had invested in a niche currency called Verge. When Verge was tipped as the next hot investment, Galanko’s holdings quadrupled in value. He saw how buzz could drive up profit and began promoting Verge to his own 60,000 Twitter followers. But he wasn’t satisfied. He wanted a bigger reach. So, he contacted McAfee, who obliged Galanko’s request by tweeting that Verge was an investment that “couldn’t lose.” Verge’s market capitalization soared to a valuation of $2 billion, representing a 1,800 percent increase of its prior valuation.
Galanko was pleased. McAfee was not. He wanted payment in kind and demanded $1 million in crypto from Galanko, which Galanko refused to pay. So McAfee tweeted again, this time saying Verge wasn’t worth anything near $2 billion. Verge’s bubble burst shortly afterwards. So much for Galanko’s scheme. McAfee, however, continued to use his social media accounts to influence crypto markets, right up until he was arrested and charged with “fraudulently touting ICOs.”
These days, as crypto becomes more legitimate and trading becomes increasingly regulated, the market has become harder to manipulate. But many early adopters still remember the days when Bitcoin investors turned into overnight millionaires, when the price of a token could climb from a dollar or two into the tens and hundreds of thousands, and when one man with a Twitter account was enough to send the valuation of obscure currencies soaring.
Bitcoin revolutionized the way we think about money and made a lot of people very wealthy in the process. But investors seeking to recreate Bitcoin’s early success should proceed with caution. As the stories behind outfits like OneCoin and QuadrigaCX show, not every crypto startup is legitimate.
And here’s some more actionable advice:
Don’t discount cryptocurrency altogether.
Sure, there are lots of crypto scams out there – but plenty of outfits are actually trying to harness this revolutionary technology to change things for the better. Check out Plastic Bank, a crypto enterprise that’s tackling the problem of plastic pollution in our oceans. Plastic Bank rewards people in some of the world’s poorest communities for collecting plastic waste. Collectors receive digital money for every kilogram of plastic they “bank.”