Business Genius: A More Inspired Approach to Business Growth

by Peter Fisk

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius . Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Genres: Business

349 pages, Hardcover

Published January 1, 2008

About the author

Peter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.
 
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
 
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
 
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.

Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com

See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com

Reviews

[Peter Fisk · Rating 5 out of 5]

This book seeks to inspire business leaders to think different, do more, work smarter and embrace the opportunities of a fast changing world. Its about growth and entrepreneurship, strategic directions and inspired leadership, and 50 case studies of companies who really did make me think differently ...

[Viramunindra · Rating 5 out of 5]

Peter Fisk just put the word Genius into the real term. He really knows how to talk about businesses, he really knows how to share it, he really is the genius one. Those who wants to know the secret behind people success, just read these and get tips from Mr. Genius.

[Sola]

This is a fantastic book. I enjoyed reading it. #shawlzsaysso

[Krishna Wiharsa · Rating 3 out of 5]

Quite an inspiring book, but doesn't really hold up to its title "genius", from a business owner stand point. I expected more of valuable street-smart tips and tricks in doing and growing a business that could help business owners/managers boost their business' performance.

[gramakri · Rating 4 out of 5]

A very handy and information packed reference book which every business professional should read !
Read an extended summary of this book in my professional blog