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328 pages, Paperback
First published April 7, 2020
After I quit the staffing agency and went independent, for example, only four people signed up for my first seminar, and two out of those four canceled at the last minute. In the large, almost empty seminar room, I struggled to get my points across, painfully aware of my own inexperience. I felt so miserable and so sorry for the poor participants that I longed to run away and hide.
This experience taught me that I lacked marketing skills. I began reading as many books as I could find on PR and business management, went to seminars, made connections by joining morning gatherings for businesspeople, and started a regular blog to get exposure. Instead of trying to attract large numbers, I started out smaller, holding seminars in community centers for groups of up to ten people in tatami-mat rooms where we sat on the floor Japanese-style.
Later, I opened my own booth at wellness events. To make sure I stood out, I wore a cotton kimono known as a yukata and stuck a broad fan in my sash emblazoned with the words “Let me solve your tidying problems!” I would wander around the site dressed like this to advertise my services.
Through pursuing such strategies, I gradually reached the point where I could hold monthly seminars for thirty that were filled to capacity. The number of my individual clients also began increasing. When my waiting list grew to be six months long, people began asking me to write a book about my tidying method, and that led to publishing my first book.
Within capitalist organisations, the very function of hierarchical subordination is to assign each individual a defined set task according to the division of labour, namely, to an activity object that each must convert into an object of desire. [...] Subjection, even when it is happy, consists fundamentally in locking employees in a restricted domain of enjoyment.