How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

by Robert W. Bly

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywriter," will show you how it's possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers.With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers.From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), you'll get a soup-to-nuts education.Bottom the time you're done with the book, you'll know exactly how to craft strong offers that make more money for you.

Genres: Business

159 pages, Kindle Edition

First published January 1, 2009

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Shakti Chauhan · Rating 2 out of 5]

Mediocre Book

Some decent ideas. Overall nothing new or interesting.

There are better books on Copywriting like How to Write Copy by Ray Edwards and Sell Like Crazy by Sabri Suby. Key Person of Influence & Oversusbcribed by Daniel Priestley are more in line with current times.

[Bruce Harpham · Rating 4 out of 5]

An excellent book on the art of creating offers in direct marketing. I enjoyed the book's blend of cosumer and business examples as well. If you are looking for a way to increase your results, take another look at your offer! You'll find insights about pricing, copy and lead generation here. I highlighted dozens of passages to return to and apply to my business.

[Ed Barton · Rating 5 out of 5]

Great Resource

Focusing largely on direct mail, though fully extensible to other media such as online. This is a valuable and referenceable book that will stay in my electronic library. A good read and useful info.

[Don Sevcik · Rating 4 out of 5]

Most, if not all of the 7 figure marketers who practice what they preach all refer to the 40-40-20 rule. 40% of the success of your promotion has to do with the audience you choose, 40% has to do with the offer, and 20% with the copy (what you say). This book covers the middle 40%, the offer.

Bob gives real world scenarios on how the offers pulled more or less based on multiple factors:
- Premiums and bonuses offered
- Payment terms offered
- Guarantees offered

Even with the best copywriting in the world and a hungry audience, the offer plays a large part in the success of a promotion. This book breaks down the pieces of the offer, and gives tips on how to lift response rates. Ignore at your own peril.

[JoAnn Plante · Rating 3 out of 5]

I read this book for an online copywriting course I was taking at the time. I found it useful and it gives some good ideas about selling and presenting your point of view. It's a bit technical as a guide book, but I did enjoy reading it. The author is a well-known copywriter and author, so he practices what he writes about.