27 IDEAS: A special report of strategies for magazine and newspaper publishers

by Rix Quinn

WHY SHOULD SOMEONE IN THE MEDIA FIELD PURCHASE THIS?In this detailed, 1700-plus word article, a former national trade magazine publisher discusses several ways to make print media more appealing to both readers and advertisers. WHO WROTE IT?Rix Quinn, this article's writer, has worked in the magazine industry as a contributing writer, photographer, editor, advertising sales rep, advertising manager, and publisher.WHO ELSE SHOULD READ IT?We think virtually anyone in print media -- newspapers, magazines, or student publications -- can learn something about coping with print publishing in the 21st century.

9 pages, Kindle Edition

First published December 12, 2012

Reviews

[Sarah · Rating 5 out of 5]

A crisp way detailing the needful to be done.

I liked and could relate to the concept of developing a story backwards ( start building the story in a way that leads to that conclusion). This short read also gave me a very useful tip of incorporating photobiography components.

I loved the title - Write for the ear.

I have always favored multiple themes to be incorporated into a novel but this short read through an advt favored single theme. I guess I need to think more about that aspect too.

The three books given in the last will be my next TBR list.

Overall a short and sweet crisp read.