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Persuasive Writing: How to harness the power of words
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
202 pages, Kindle Edition
First published May 5, 2011
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Displaying 1 - 4 of 4 reviews
February 20, 2017
Книга про принципы убеждения в письменной речи. Помогает структурировать написание письма и не забывать о самом важном - достижении цели сообщения. В основном книга для начинающих, но есть и специфика. В книге много примеров заявок на получение грантов. Если вы собираетесь получать грант, вам будет полезно.
January 19, 2013
This book could manage to simply join technical writing and reader response. Reader is a customer of your text!
It provides 27 rules of persuasive writing. I recommend you to read this book before going to technical writing books.
It provides 27 rules of persuasive writing. I recommend you to read this book before going to technical writing books.
March 28, 2025
Downloaded this ages ago, but only just got around to reading it.
It's a solidly functional book on the basics of writing to convince others to do something.
On the plus side, it has a couple of chapters around the psychology of persuasion / bias etc and also how to use / counter more fallacious arguments in your writing. These help fulfil the promise in the title to make your writing more persuasive.
However, many of the other chapters are about much more basic writing skills (e.g. editing processes, layout) and the link to persuasiveness is more tenuous.
If you've never read a book on writing, this gives a good overview of key areas to explore. However, if you have, some of the content might feel very basic and obvious e.g. checking for typos.
It also feels rather padded out and repetitious at times, with summaries of each chapter and an appendix that mostly repeats key points from the text.
It's a solid read with helpful tips, but if you've read other writing guides, only the chapters on psychology seem to offer much that you couldn't easily find elsewhere.
Fine, but I wouldn't rush to read it again.
It's a solidly functional book on the basics of writing to convince others to do something.
On the plus side, it has a couple of chapters around the psychology of persuasion / bias etc and also how to use / counter more fallacious arguments in your writing. These help fulfil the promise in the title to make your writing more persuasive.
However, many of the other chapters are about much more basic writing skills (e.g. editing processes, layout) and the link to persuasiveness is more tenuous.
If you've never read a book on writing, this gives a good overview of key areas to explore. However, if you have, some of the content might feel very basic and obvious e.g. checking for typos.
It also feels rather padded out and repetitious at times, with summaries of each chapter and an appendix that mostly repeats key points from the text.
It's a solid read with helpful tips, but if you've read other writing guides, only the chapters on psychology seem to offer much that you couldn't easily find elsewhere.
Fine, but I wouldn't rush to read it again.
February 13, 2020
I almost put this down but kept on but am glad I did not. The book contains several good bits of information in a nice and concise format.
Displaying 1 - 4 of 4 reviews