Stop Bitching Start Pitching

by Marty Kellard

The proven 9-step program to get ahead in business. "It's an old truth that everyone remembers the winner and no one remembers the poor guy who came second. It's an old truth but it's not totally true. Because the guy who came second sure remembers it..."

So claim self-styled advertising gurus Marty Kellard and Ian Elliot in their book on how to give yourself the best shot at securing that lucrative contract.Frank, revealing, motivating and humorous, Stop Bitching Start Pitching outlines their 9-step program to success and is an essential guide for anyone who wants to get ahead in the business world.

224 pages, Kindle Edition

First published March 23, 2011

Reviews

[Pkny · Rating 3 out of 5]

A key takeaway was persuading the audience by identifying how your message satisfies their basic underlying need(s).