E-marketing: International Editions

by Judy Strauss, Raymond D. Frost

"This edition focuses more on e-marketing strategy and features seven new chapter-opening vignettes, many new screen images, and updated "Let's Get Technical" boxes. Significant new topics covered include Web analytics, engagement metrics, virtual worlds, location marketing online, and an entire new chapter and appendix on the social media (including search marketing). The authors also propose a new way of looking at physical and digital media and suggest that the terms offline/online and traditional/non-traditional media no longer work." The book retains the strong global and legal coverage and cutting-edge material that has made it a market leader since the first edition, in 1997. This long-term perspective on e-marketing strategies gives this book a competitive advantage not realized in other books in this field.

496 pages, Paperback

First published January 1, 1999

Reviews

[Jane]

It's a great tool for learning 'current' information about approaching marketing on the internet for your business.

[Jannatul Naima]

How can i get this book?

[Keith Bryan · Rating 1 out of 5]

This is one of the weakest textbooks that I have spent time studying. Even though it had been republished as of last year, the material included in the book was outdated enough to mention not just one or two but several companies that have since become socially irrelevant or else shut down completely. Aside from that, the material was too repetitive, poorly laid out, and the authors failed in their use of correct grammar rules.

I will not recommend this book to anyone.

[Nura Yusof · Rating 4 out of 5]

Excellent for those who want the 101 on e-marketing

[Sara]

Leyendo la 6a edición.

[Tuantrieu]

great book

[Tehsin]

its good