Icon: Art of the Wine Label

by Jeffrey Caldewey, Robert M. Bruno (Photographer)

The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world’s most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

287 pages, Kindle Edition

First published April 30, 2003

Reviews

[Barbi Faye (The Book Fae) · Rating 3 out of 5]

"Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality." That, and it is way bougie ta have dis sittin' on yer coffee table making it look like you have the coin to spend the $135 it costs just to buy this piece of adornment for your furniture; are you REALLY THAT interested in the art of wine labels?? Seriously? Really?!
...costs more dan mah coffee table, and dats real...

[Tara Brabazon · Rating 3 out of 5]

This is a fine coffeetable book. It demonstrates the art and artistry of the wine label. Each label is photographed beautifully, as icons. The specific features of the label are stressed, and its distinctiveness in the industry. While the historical and marketing content is limited - and best positioned in a standalone study, this book is a visual delight.