Shock in Advertising

by Dave Saunders

This book presents work by the world's most renowned photographers and those adverts which have caused the most stir. It is the perfect source for anyone interested in the power of advertising.

128 pages, Hardcover

First published September 1, 1998

Reviews

[Abhishek Mishra · Rating 3 out of 5]

Studied this book almost 10 years ago. While I don't remember the details of the case studies, I do remember its positive impact on the outlook and approach of a budding copywriter.