Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

by Herschell Gordon Lewis

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters. * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails. 60-DAY EXAMINATION

288 pages, Hardcover

First published November 1, 1994

Reviews

[Dan Mann · Rating 4 out of 5]

First of all, the book description is wrong.

This book teaches you 100 ways to write a tested sales letter, and gives you insight on which are appropriate to use based on industry and relationship with the prospect.

This book could increase my lifetime income by millions, but only gets 4 stars as a book. Why? Because the author includes examples of bad copy and letters for most of the 100 types. It is actually very useful to critique bad sales letters, but the text feels incomplete.

But what a profitable and enjoyable read anyhow. Highly recommended.