Super Brand You

by Ajay Jain, Anubhuti Rana (Editor), MADPAULE (Illustrator)

Your Personal Brand matters - if you want to ride the exponential curve to success!In a fair and ideal world, your talent and hard work should be enough to give you rock star status at work. But sheen matters. The scales often tilt in favour of those with a superior personal brand equity. How you are understood by people, their opinion of you, and the positioning you have created in their minds about yourself - all of these give a form to your brand. This book shows how everyone can, and should be, a brand to reckon with - using tools and platforms accessible to all.No matter what you do, you have to be a brand in yourself. You could be the CEO of a blue chip company in New York, or a largely-forgotten software coder sitting amongst thousands in Bangalore, there is always potential to project a better and stronger image of yourself. YOU too can be a SUPER BRAND. Put in that smart effort to show the world your true YOU ARE AS GOOD AS YOUR BRAND. AND YOUR BRAND IS AS GOOD AS YOU.

157 pages, Kindle Edition

First published January 1, 2013

Reviews

[Subir · Rating 4 out of 5]

Brilliant book in very simple languages about how to create and manage your brand online, written in very simple and non-jargonistic language. Very engrossing, I actually did my first reading in one sitting and I intend to keep revisiting the book as I start to consciously follow what the author says. Though most of his tips are surprisingly simple but most of us tend to not follow those rules.

If you have a brand identity to maintain, no matter what your profession or what stage of life you are currently at, this is a must read. Get the book, you won't regret it.

[Rohit Patel · Rating 1 out of 5]

Just giving random suggestions, without any understanding of why one should do they things mentioned in the first place. Just felt very superficial. May be it was not just for me.

[Prashant Gupta · Rating 3 out of 5]

A good compilation of small measures that can be taken by an individual to improve his/her interfaces on Social Media with good illustrations and examples. A good light read