Brilliant Social Media: How to Start, Refine & Improve Your Social Media Business Strategy

by Adam Gray

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks? However given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway. Brilliant

280 pages, Paperback

First published January 1, 2013

Reviews

[Tony Pitchford · Rating 4 out of 5]

This is a really useful book if you are starting to put together your social and digital media marketing strategy. If you think you already understand social, this helps you move to the next level. If you are just starting out on a marketing plan, read this first!

[David · Rating 3 out of 5]

Dated but still good book the basics of Social Media. The core concepts really do not change much.

[Alec Blacklaw · Rating 4 out of 5]

This is a must read if you want to get a practical perspective on what and how in terms of your strategic approach to make an impact in a digital world.
Adam has a lovely way of sharing how you can build a brilliant social media strategy for your business.

[Legobear · Rating 3 out of 5]

This book like the many others on social media tend to focus on marketing and how it can be used. It would be nice to see a book written about how you could use it in any part of your organisation - I expected more from a book in the brilliant series.