Create the Future is the essential leadership handbook for high-performance companies.
When facing a critical decision, not every company can hire a consultant like McKinsey or Deloitte. When you have a great opportunity or face a challenging threat, Create the Future (CTF) gives you the tools you and your leadership team will use for making critical decisions without a hefty price tag.
Rick Williams has been a management consultant, company founder, and CEO. He has worked with large international companies, nonprofits, early-stage growth companies, and large government agencies. Drawing on his broad expertise and first-hand observations of top executives in action, Create the Future is the essential guidebook for leaders when they must make difficult decisions that will determine their organization’s future.
This book defines the five steps to creating the
1. Define the challenge
2. Imagine success
3. Create options
4. Evaluate barriers
5. Choose the future
Each chapter includes a structured process of leadership team whiteboard exercises bringing forward the best available information and the full spectrum of views and insights. Create the Future is a practical handbook for leaders who believe you create the future by the choices you make and who want a step-by-step process for defining the path to success that best matches your goals, risk tolerance, and values.
Rick Williams' book "Create the Future – Powerful Decision-Making Tools for Your Company and Yourself" offers a practical approach to decision-making in a rapidly changing world. Williams, drawing on his experience as a business leader and consultant, presents a set of decision-making frameworks that help leaders not only tackle current challenges but also anticipate future trends. The book emphasizes the importance of understanding both macro and micro environments, suggesting that forward-thinking decision-making is essential for navigating uncertainties and turning them into opportunities. Williams uses real-life examples to illustrate how these tools can be applied in corporate and personal contexts, making the content relatable and easy to follow.
One of the book's strengths is its balance between strategic insight and actionable steps. Rather than offering abstract theories, Williams provides readers with clear, implementable tools that can immediately improve their decision-making processes. He also stresses the importance of adaptability, urging leaders to continuously reassess their strategies to stay ahead in a fast-paced world. Overall, "Create the Future" serves as a valuable guide for anyone looking to enhance their leadership skills and make more informed decisions in an uncertain future.