The Art of Influencing and Selling

by Ardi Kolah

This book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile!

We'll give you the confidence to write and deliver effective sales material and presentations as well as positively negotiate and close the sale.

You'll learn how to make intelligent use of databases and other sales tools rather than becoming a slave to them, and how to create a realistic sales pipeline.

You'll develop skills that will get the most out of the investment in sales and marketing activities.

Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!

304 pages, Kindle Edition

First published May 28, 2012

About the author

Ardi Kolah is a senior visiting lecturer on sponsorship, marketing and public relations at Henley Business School, Kingston University Business School and the London Guildhall Faculty of Business and Law, UK. He has been working in the sponsorship industry for over 20 years and holds the prestigious UK Sponsorship Award (formerly Hollis Sponsorship Award) as well as being a fellow of several professional institutes and an elected member of the British Academy of Film and Television Arts.