Marketing by Design: Design-Driven Merchandising

by D.K. Holland

In this book, D.K. Holland creates a compendium of some of the most interesting recent marketing successes in America. The thesis is that each and every product requires a strategy for success. All the components that surround the product packaging, store environment, catalog and advertising contribute to (or detract from) the product's success. In an effort to provide retailers with the marketing point of view, design has become a major tool for manufacturers. Yet the world of graphic design-product, packaging, promotion, industrial, exhibition and store design included-is a mystery to many including the practitioners themselves. Marketing By Design de-mystifies and simplifies the process that designers, manufacturers and retailers use to arrive at successful marketing solutions through visual images, provided by the creators themselves. This is a first. No other book explores the depth and breadth of 200-plus consumer-related design projects.

244 pages, Hardcover

First published December 21, 1995