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This Is Not a Game with Marc Fennell

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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat.

Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.

Hosted and co-produced by Marc Fennell

A BBC Studios production for Audible

Audiobook

Published May 6, 2024

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Marc Fennell

10 books42 followers

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5 stars
36 (10%)
4 stars
112 (32%)
3 stars
160 (45%)
2 stars
34 (9%)
1 star
7 (2%)
Displaying 1 - 30 of 47 reviews
Profile Image for Boris.
173 reviews1 follower
May 30, 2024
Short and to the point, this is an interesting story about internet history and play gone wrong. I must admit I wasn't familiar with Ong’s Hat, so everything was news to me, and the narrative kept me immersed. Testimonials really gave the audiobook a different flavor, giving it sort of true crime podcast vibe.
Profile Image for Dave Lockyer.
33 reviews2 followers
June 25, 2025
Fascinating true life story of Ongs Hat , a creation that started as a game playing story when the internet was in its infancy.
Marc Fennel unwraps the story and interviews in depth its creator Joseph Matheny who explains where it started, and how it became , almost in lockstep with the corporatisation of the internet, the original internet conspiracy.
Profile Image for Kaya Reads.
442 reviews52 followers
July 12, 2024
Pretty fun. I love conspiracy theories; they're fascinating.
Never heard of Ong's Hat before, strangely enough
Profile Image for Simon.
Author 91 books516 followers
June 10, 2025
Another good one from Marc Fennell. This does highlight a lot of issues with the tech industry at large. Start something, don't think it through, don't bother with due diligence, don't think about consequences and when it goes sideways, wash your hands of it and say it wasn't my fault. I do wish Fennell had challenged the guy responsible for the "game" instead of giving him a pass.
Profile Image for Andrew Blake.
37 reviews4 followers
December 9, 2025
This is not a book, its more like a fancy podcast.
Replete with the fact that each chapter was a perfectly bite sized 30 minute segment with full intro and outro.
Frustrating as a continuous listening experience because I didn't need to be told this is not a game twice in the space of 5 minutes at the end of one chapter and beginning of the next.
Made up for it by the fact that it was quite interesting and I did love the sound and music design.
Profile Image for Ashlee.
331 reviews2 followers
March 12, 2025
It’s immediately obvious that This is Not a Game is written by a podcaster. If you don’t like the format, then you will probably dislike this book. However, if you are podcast neutral or a fan, then you will find it to be well presented and engaging.

“Back then, when we came to the internet we were looking for friendship… now people come to the internet to be validated.”

I think the book's blurb forms false expectations for readers. The novel is not about the specific conspiracy theory of “Ong’s Hat”, but is more about how information spread online in the 90’s. I was anticipating mystery and local myths, but instead received forums and message boards. I personally still enjoyed the story; the narrator is charismatic and considering the topic, the interviewees are all quite surprisingly level headed.

Initially, I was afraid that the cheesy sound effects would become cringey, but they remained thematically appropriate enough to remain pleasant. Once again, I think potential readers should consider their feelings on podcasts before reading.
Profile Image for Marie W..
33 reviews1 follower
May 15, 2024
I have really enjoyed both of Marc Fennel's audios but this one did not hit the mark for me.
I have finished now and do not think I have learned anything! The layout of the audio was so weird and hectic. I suppose it is supposed to be a podcast form, but it doesn't work at all as an audiobook. Also, this is not exclusive to this book, but all the special effect noises are so triggering to me! I get scared by all the extra scary noises right into my ears when I listen to this with earphones on. I had to listen to this audiobook only when I was in my house! That's not okay!
Do yourself a favor and go listen to Fennel's audiobook about nuts! That was enlightening.
258 reviews1 follower
June 16, 2024
3.5 stars
An interesting look into the world first online conspiracy theory. A look into internet in the early days, using different programs. Talking to different people about their memories about the time, whether they'd heard of it and what they thought. The idea of Ong's hat as an alternate universe, use of avatars and alter egos as characters and talking to people all over the world. An interesting mix of facts and people's stories about the time.
Profile Image for Michael Sanderson-green.
981 reviews4 followers
May 22, 2024
Hated this at the beginning but got into it and really enjoyed it as it went along. It’s a great cautionary tale of technology and how it gets out of control. I don’t agree with the concluding statement that we’ve learnt and we will safeguard future technologies because AI is a current example of not doing that .
254 reviews
July 7, 2024
A fascinating insight into the history of one of the internet’s earliest conspiracy theories, Ong’s Hat, that actually started out as an art project amongst like-minded individuals, before taking on a life of its own.

Marc Fennell is an excellent host who guides the investigation with good research and humour.
Profile Image for KJ.
597 reviews1 follower
September 13, 2024
I had no idea what this was about, didn't even realise it was non fiction haha but was pleasantly surprised.

More podcast than audiobook. It was interesting to delve into something that I've never heard of and was the start of the internet and see how it was affected as it grew and changed over the years.

Glad I picked it up!

"Have you ever heard of a utopia that lasted?"
283 reviews
December 2, 2024
A short and fascinating look into one of the oldest internet conspiracy theories which I hadn't previously heard of and doubt many will have now. Marc's narration and interview style is excellent and injects some poignant points about the internet and culture with humour and disbelief. Well worth a listen although it may leave you wanting more.
Profile Image for Janelle.
2,300 reviews75 followers
October 24, 2025
This was SO fascinating! I love early internet lore and creepypastas, so I enjoyed every second of learning about Ong’s Hat.

This is presented in a podcast format (it’s basically like The Expanse/Unravel from the ABC but an Audible Original) and it was so engaging and gripping. Def keen to listen to more like these!

Now I wanna go to the Pine Barrens 👀
Profile Image for Yasmin-marie.
111 reviews
May 20, 2024
Oh I enjoyed this one more than I expected. It was quirky and a little bit creepy. This was podcast style, it definitely piqued my interest to research more into Ong’s hat. Loved the evolution of the internet and 90s vibe to this.
Profile Image for Abstract Reader .
564 reviews
September 1, 2024
Very enjoyable and interesting

For someone who wasn’t aware of the Ongs Hat phenomenon - this was a fab listen just for that. And then the deeper message here - about the history of conspiracy, of the internet, the consequences. An interesting and engaging piece.
Profile Image for Ursula Johnson.
2,103 reviews21 followers
September 2, 2024
This is a tale about a fiction created during the early days of the Internet, that was a precursor for aspects of the Internet now. A man and his friends create a game. While the legend grows, not everyone knows it’s a game. Then the conspiracy folks get wind of it.
Profile Image for Rebecca Inch.
158 reviews
August 14, 2025
This guy is underrated. I think this is technically a podcast. About ‘ongs hat’ the first ever internet conspiracy theory. This was a deeply political examination of how conspiracy theories come about and what leads people to believe them.

Brilliant. And suck a dick mum ur dumb lol
Profile Image for Bec’s Books.
239 reviews27 followers
May 25, 2024
Enjoyed a trip down memory lane to the internet of the 90’s. This short doco book kept me interested.
Profile Image for Sam.
974 reviews6 followers
August 21, 2024
A quick and enjoyable listen from Marc and his team. I always enjoy his stuff, even when the subject is not something I’d normally go for; he makes me interested.
Profile Image for Andrew.
Author 2 books3 followers
January 22, 2025
Coast to Coast was/is really the best. When I think of the early days of the internet, it was reading transcripts - and then later discovering the audio - of Coast to Coast. Great stuff.
273 reviews
March 12, 2025
Audible Podcast. Very interesting on how a story that started out as a sci-fi game on the internet in the 90's turned into a full blown conspiracy theory by 2000. The power of the internet.
Profile Image for Gilbert Stack.
Author 100 books79 followers
May 13, 2024
This book positions itself as an account of how the conspiracy theory called Ong’s Hat got started. I suppose it did that but I learned more about Ong’s Hat reading Wikipedia than I did from this book. (Ong’s Hat was a 1990s conspiracy theory about a bunch of scientists who it was said had created a device called “the egg” and used it to visit a parallel earth.) What this book is really about, in my opinion, is how the early internet became a place where people could meet and talk about topics that no one else they knew was interested in. This actually became a breeding ground for conspiracy theories (although many such theories obviously existed before the internet). It’s an interesting book reminding us that the internet used to be a lot more primitive. I had forgotten what it was like in the early days and this brought back some memories. I would read it more for the early internet than for Ong’s Hat.
Profile Image for Anastasiya M.
1,433 reviews13 followers
October 25, 2024
Sadly, the execution fell flat for me. One of the most distracting aspects was the constant background music, which felt overbearing and often drowned out the conversation. Instead of enhancing the experience, it pulled me out of the narrative. Additionally, Fennell's tendency to add extra details during interviews was more distracting than informative. Instead of allowing the guests to share their insights, he frequently interrupted with unnecessary commentary that broke the flow of the discussion. This made it hard to fully engage with the content and appreciate the unique perspectives being offered. All in all, this felt like a missed opportunity. The distractions made it difficult to focus on the interesting topics at hand, leaving me frustrated and unsatisfied with the experience.

Read more here: https://annietheinkdrinker.wordpress....
Profile Image for Bridget.
1,496 reviews97 followers
August 16, 2024
Audio book which feels very like Marc Fennell's podcasts, that totally works for me because I've been listening to his Things the British Stole a lot. This is all about a conspiracy theory. It's a bunch of weird fun - which his way - Ongs Hat is a mystery wrapped in an enigma and has become one of those urban legends that simmer away in the background of the internet. Supposedly, in a forest, in the middle of nowhere in the USA, there is a place that can transport you to another dimension. Supposedly!

Lots of pretty crazy people, lots of seemingly very sane people and a story that had me interested to the end. That's really all I need. I'm also a big fan of Marc Fennell's voice, his skeptical tone is a joy!
Profile Image for Craig Stewart.
5 reviews
November 2, 2024
This audiobook is a great story, with interesting interviews and information, but the sound effects, especially while driving in a car, make it difficult to praise. If you ask me, it was overproduced with lots of unnecessary background noise and music that obscured the excellent choice of effects such as the static filled voice that reads some posts and the ambiance of New Jersey's Pines.

Audiobooks are generally a KISS kind of format.
Profile Image for A.M..
Author 7 books56 followers
August 18, 2024
This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat.

You have got to curate your spaces otherwise your bar ends up being a nazi bar, to use a tumblr story.

Interesting.

I love the cool stuff Marc Fennell comes up with.

4 stars
Profile Image for Hung.
983 reviews
July 3, 2025
Go behind the scenes on the creation of the Ong Hat urban legend. Unfortunately, learning about how the sausage was made is not as tasty as eating the sausage.

I would probably enjoy spending more time hearing from the believers to understand the extent of their delusion, but that would not be demonstrating professional journalism.
Displaying 1 - 30 of 47 reviews