Content Design: Research, plan and deliver the content your audience wants and needs

by Sarah Winters, Rachel Edwards

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.They

what content design is,why content design is different from other types of writing,how to use data and evidence to create good content,who to involve in content creation.Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages

Genres: Nonfiction, Business

271 pages, Kindle Edition

Published May 21, 2024

Reviews

[Jen MacAskill · Rating 5 out of 5]

While 'Content Design' by Sarah Winters and Rachel Edwards primarily focuses on crafting content for public-facing websites, the principles within are equally applicable to internal systems. The emphasis on a thorough discovery phase for research, the collaborative approach of paired user stories, and the constructive critique stage are all highly valuable working methods that I plan to introduce into my workplace.

[Diane Tolomeo · Rating 5 out of 5]

This book makes you aware of the ways that content can shape a website’s usefulness. But it also makes you more aware of language itself and our thought processes as we navigate our way to find the information we want. It’s a fascinating set of insights that go well beyond the field of content design.

[Vicky · Rating 5 out of 5]

Brilliant overview of why content design is needed and the steps to take to apply it.

[Lexi · Rating 3 out of 5]

3.5⭐️

[Laura Alvarenga · Rating 4 out of 5]

Working with Content Design or not, it doesn’t matter: this book is key in understanding how information is formatted and how it really should be formatted, not only with digital products but everywhere, for every team.
It feels great and easy to read, it flows perfectly and it respects every guideline that it proposes.
Must read for anyone who writes (or thinks).