My new book, Principles for Newsletters, condenses the most important lessons I’ve learned from 37 years of newsletter publishing down into 49 short principles.
Purchase on Gumroad.
WARNING! This book is not for creators who want millions of subscribers. This book is for creators who want a sane number of lifelong readers.
From Patrick Rhone: "My friend CJ Chilvers has a new book out. He has 37 years of newsletter publishing experience under his belt — both personal and professional for companies you know. Well worth the moneyif you have any interest in this stuff at all."
From Jamie Thingelstad: "I’ve followed CJ Chilvers writing for years now. His newsletter is one that I learn from and find inspiration in. He just released Principles for Newsletters that brings his 37 years of newsletter experience together in 49 lessons. Instant buy for me."
From Claire Zulkey: "was just reading an excerpt of CJ Chilvers book on newsletter best practices. The brevity, insight and philosophy are aspirational—def worth the price."
How I love a book that gets straight to the point. That's why I can't abide podcasts, they take sooo much time for not much information.
You'll get through this book quickly, the first time, but there will be a second and a fifth time, because there is so much useful advice.
The advice ranges from micro (titles don't matter and put the best link first), to how to organize and nurture your creative life and even how your style might change over the years. The creativity principles remind me of Art and Fear, but in an even pithier format.
The focus is specifically about newsletters, but I'll be using a lot of this in my blog and probably even in my regular personal emails.
This is thousands of dollars worth of consulting in a $5 ebook. You'll get it in every possible format, even ePub that works on Kobo and Nook. Get the book here: https://www.cjchilvers.com/blog/princ...