This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.
To be honest, I expected more out of that book. Most of the time it was really general without many detailed information. The whole time I felt they wrote the book just to write a book. I didn't really see the value for myself in there. Therefore I can not recommend it for someone who wants to open a cafe.
This book could have easily been an interest blog. Does not go in depth into any topic. Basic advice. I would rather recommend researching the different topics covered in this book separately so you can have a greater understanding of the different aspects of setting up and running a coffee shop.
This is a self publicity book and a very bad one at it. They have kept subject matter vague throughout and the made up stories are random and boring that sometimes had nothing to do with the topic at hand. An utter waste of my time.