The Killing Giants Framework: 3 Areas of Excellence That Define How Davids Topple Goliaths

by Stephen Denny

In Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio, 2011), author Stephen Denny uncovered the stories and insights from over 70 of some of the world’s most effective business people – industry giant killers like Baidu’s Robin Li, the Boston Beer Company’s Jim Koch, and Go Daddy’s Bob Parsons, as well as commentary from Indy pit crew bosses, hostage negotiators, screenwriters and war planners – describing in their own words how they toppled the Goliaths in their industries. The ten strategies outlined have been described as a “playbook” for those attempting to “fight above their weight class.”

Now, in The Killing Giants Framework: 3 Areas of Excellence That Define How Davids Topple Goliaths, Denny adds to this body of research with new interviews, thinking tools, and a deeper dive into what he describes as “The Killing Giants Framework” – an over-arching methodology that gives anyone fighting an uphill fight the tools they need to outmaneuver the giant they face.
Jabra’s Peter Fox describes how he was able to seize the narrative, shifting the conversation in the market to ground of his choosing. Both Regus founder and CEO Mark Dixon and Monster Cable’s Noel Lee describe how they were able to change the rules of the game and create industries that didn’t exist before their respective epiphanies. And Samsung’s Kevin Packingham tells us how a multi-billion dollar global behemoth can be nimble – especially when they’re fighting one of the great Goliaths of our time.

Last, Denny provides a way to put the framework to work immediately with a thinking tool called, The Power of 3, designed to give readers a new lens through which they can spot opportunities that may be hiding in plain sight.

The Killing Giants Framework is a companion piece to the original work, Killing Giants.

55 pages, Kindle Edition

First published April 27, 2013