Essentials of MIS [with MyMISLab & eText Access Card]

by Kenneth C. Laudon, Jane P. Laudon

For introductory courses in Information Systems or Management Information Systems. Connect essential MIS concepts to everyday life Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm. The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career.
Also available with MyLab MIS MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab MIS search for:
0134854438 / 9780134854434 MyLab MIS with Pearson eText for Essentials of MIS -- Access Card Package, 13/e
Package consists of: 0134802756 / 9780134802756 Essentials of MIS, 13/e 0134803078 / 9780134803074 MyLab MIS with Pearson eText -- Access Card -- for Essentials of MIS

Paperback

First published January 5, 2010

About the author

Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University and a leading scholar on the social, political, and economic impacts of information technology. He earned his undergraduate degree from Stanford University and a Ph.D. from Columbia University. Laudon authored several influential books examining computing, democracy, and privacy, including Computers and Bureaucratic Reform, Communications Technology and Democratic Participation, and Dossier Society, in which he introduced the concept of data-driven identity. His widely cited article Markets and Privacy proposed that individuals hold property rights over their personal information, a foundational idea in modern privacy debates. He also co-authored major textbooks such as Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society, used internationally. Laudon remained an influential voice in information systems scholarship until his death in 2019.