The Lowdown: Blogging for Business

by James Long

Tips and tools that will keep you ahead of the game in creating and running your business blog. On the internet, you never know who might become a customer. It’s important to put your best foot forward when crafting an internet presence. If you were at a Trade Fair, you wouldn’t stand alone and watch while potential customers and your competitors were having an energetic discussion, swapping business cards and showing each other photos of their kids and inviting each other to parties – you’d step over to join them and make sure you were handing out as many business cards as you received. That group of customers is everyone on the web - and your blog is the way to step into the circle and join in the party! This guide is for anyone who wants to create a business blog, or who wants top tips to grow the readership of an existing blog. ‘Blogging for Business’ provides strategies for extending your reach online and distributing your content better. If you want to build your brand online, get better exposure, and make your business stand out from the rest, this is the title for you. Topics covered • The importance of blogging• How to craft the best content• Finding the free online services and tools that can give you a competitive advantage• Finding out who is visiting your blog and why• Building a relationship with your visitors• Blogging netiquette• How to make your blog stand out• Making money from your blog• How Angelina Jolie can help you sell!

53 pages, Kindle Edition

First published April 12, 2009

About the author

Aka Will Davenport

James Long was a BBC TV news correspondent until the end of the 1980s. After two years starting and running an international TV station out of Zurich, he returned to England to concentrate on writing, which had always been his first love. He wrote four thrillers, then went back to a story he had begun many years earlier and which grew into Ferney. The book was originally born from his disappointment at being unable to buy a derelict cottage he had found near the village of Penselwood and that house became the centre of the story. Many more novels followed, including two written under the pseudonym 'Will Davenport.' He moved into historical non-fiction in 2007 with The Plot against Pepys, co-written with his oldest son, Ben. Since then, he has co-written a play with his middle son, Harry. He lives with his wife, Annie and daughter Matilda in Totnes, Devon. His interests range from archaeology to motor racing. He is actively involved in the creative writing charity, the Arvon Foundation and tutors from time to time on Arvon courses. He is also a patron and adviser to the Dartington Literary Festival, 'Ways with Words.'

Reviews

[Sophia Beaumont · Rating 2 out of 5]

If you don't know what a blog is, this might be helpful. If you do, this book is way too basic.

[Lorie · Rating 4 out of 5]

some info dated but still helpful

[Jeannine · Rating 3 out of 5]

just the basics but serves as a start