Have A Purpose - Repurpose: An Interview With Stu McLaren On How To Repurpose Your Intellectual Property And Sell For Large Profits

by Michael Senoff

Stu says you can create content anywhere – he does audio interviews, tele-seminars, home lessons and consulting all from his house “out in the middle of nowhere” with just a computer, telephone and microphone. But it’s actually what he does with the content after he creates it that makes him different from other marketers.When Stu does a typical hour-long interview, first, he says, he sells the interview to make money off the top. Then while he’s talking, he’ll purposely section off his information into 12 five-minute chunks. That way he can go back later and easily repurpose those into bite-size chunks of information to give to affiliates, generate leads, create products, and submit to podcast directories.And That’s Just A Few Of His Tips… Here Are Some Others You’ll • 2 ways to get inside the mind of your customer and know exactly what content they’re looking for• The simple trick Stu used to fill his high-end seminar fast (…and he only had 7 people registered with only 4 weeks left to go!)• Why it's so important to establish joint-venture relationships before you actually need them and the fastest and best way to do that• Tips on pricing products including how to entice people to jump on a price, when to give a product away for free, and how Stu separates the freebie seekers from those who will break out their credit cards• Exactly what to do with your raw content that will quickly get it polished up and ready for the market• Why you should never wait until a product is “perfect” to send it out – and how to use an updated version to draw past customers back to youStu says that when it comes to content, the most important thing you can do is make sure you’re continuously creating it and moving forward. You should also give as much information away for free as you can. If you leave prospects wondering, “What else could there possibly be?” – they’ll likely become customers to find out. And in this audio, you’ll hear more tips and tricks from this award-winning marketer.

19 pages, Kindle Edition

First published July 31, 2011