The Lizard, the Chimp and the University Professor

by Nick Skellon

Most people aim their presentations at the cerebral, thinking, analytical part of their audience's brain -the Professor. But the reality is that most messages never get that far. Instead they're highjacked by the older, atavistic, more primitive parts - the Lizard and the Chimp - and rejected before the Professor even gets a chance to listen to them. This book explains how the brain receives and processes information and how you should structure and craft your presentations so they get through, get listened to and get remembered!

56 pages, Kindle Edition

First published May 29, 2013