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Why Stocks Go Up and Down

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This book provides a sound understanding of the fundamentals of investing in stocks and bonds. The book explains the basics of financial statements and analysis, cash flow generation, stock price valuation, and more. It goes well beyond most introductory books. It is perfect for readers with little or no background in investing and is certain to add value for experienced investors as well.

Who should read this book? New investors who want a solid background in stock and bond fundamentals. Anyone planning to take an introductory accounting or investment course. Readers of popular investment books who encounter terms or concepts they do not understand.

432 pages, Kindle Edition

First published January 1, 1983

236 people are currently reading
2181 people want to read

About the author

William H. Pike

2 books1 follower

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5 stars
203 (53%)
4 stars
120 (31%)
3 stars
48 (12%)
2 stars
7 (1%)
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Displaying 1 - 30 of 30 reviews
Profile Image for Salar Moarref.
8 reviews13 followers
November 4, 2015
A very well-written introduction to stock market and the language of the Wall Street. The book explains in simple language how a company is formed, how it goes public, different ways a company can raise money (loans, stocks, bonds, etc.,) and how each approach affects the shareholders and investors. It then covers common metrics that are used to evaluate a company’s performance and efficiency, and gives tips to investors on what to look for in a company’s financial reports. The terminology and concepts are then used to explain why stock prices go up and down. The book ends with an interesting case study where a pharmaceutical company’s data is analyzed from different aspects to determine the value of the company’s stock for an investor. Why stocks go up and down is a great book for beginners and people who are curious about stock market.
2 reviews
June 14, 2019
This is a fantastic book about basic fundamental knowledge that can be useful to anyone. I really recommend this book if you would like to learn more about starting a business, financial statements and analyzing them, financing a business through stock issuing or bonds, cash flow and evaluation ratios etc. Having read a lot of finance and investing books, I did not have problems with terminology, but even if you are a beginner, authors prepared nice glossary at the end. This is also one of the finance books that you can really enjoy reading.

I want to thank both William H. Pike and Patrick Gregory for the effort they've put into this book. Great stuff for beginners, but also for professionals. Thank you ever so much.
Profile Image for Phat Nguyen.
42 reviews6 followers
September 3, 2018
A good overview with enough in-depth information about stocks and bonds that could prepare you for more serious books about security trading.
Profile Image for Fotis Koutoulakis.
117 reviews13 followers
December 21, 2023
Excellent one with a robust level of technical detail on stocks, bonds and how to value companies.

Recommended read if you want to get past the rudimentary understanding most of the pop finance books give on stocks/bonds.
18 reviews2 followers
April 2, 2023
A must read if you have any curiosity about the stock market.
48 reviews11 followers
January 25, 2023
It really delivers in explaining what the title says. It's however... extremely... boring. The first ~80% of the book explains accounting in companies: 'exciting' stuff like what is a stock, a bond (which, I learned, is basically like being the bank and giving money to a company that has to pay you interest and capital back), amortization, balance sheets, all sorts of boring ratios for companies, etc. it is all explained very clearly and really does teach the concepts, but it was indeed boring. I forced myself to push through it. At the end, and only at the end, we are ready to learn the Why that answers the book's title. So I now know why. Thank you.
33 reviews2 followers
June 7, 2015
This contains the nuts and bolts of stock investing and valuation. After this book you will know what all those different lines on a companies financial statement mean and should have a decent understanding of corporate accounting. Very useful for investing in stocks, because it allows you to make your own analysis. Works well with other books like Magic formula and such because now all those details make more sense. I wish I read this book before reading some of the other ones like security analysis, because there would have been less things that went over my head.
Profile Image for José.
46 reviews
January 10, 2023
This book is mostly about understanding financial statements for a company (balance sheet, income statement, cash flow statement), as well as financing for a company (basically, issuing stock and issuing debt/bonds). In other words, it's a book about the components that go into fundamental analysis. To that end, it presents very thorough explanations of the key concepts, with examples that felt relatively easy to follow. That said, I felt like it didn't tie these concepts together satisfactorily, and it doesn't really address the "why stocks go up and down" in as complete a manner as I wanted (it ignores technical analysis, and it doesn't talk too much about external factors to stock prices like interest rates, etc).

I think this is a great book to read, and it was useful because I didn't know as much about fundamental analysis; I just think it should be called something else (maybe "Core Fundamental Analysis"?).
Profile Image for Joyce.
23 reviews1 follower
May 28, 2023
The good:
This book explains accounting and financials in a easy to read and understand manner

It is a good primer if you are just starting out, broadly comprehensive

Once you read this book, you can read more specialized books in each area this book covers

The bad:
The stock principles and suggestions mentioned in the book is speculation rather than value investing.
Examples:
(1) the author recommended to sell the stock when it decreased in price, without considering change in value.
(2) the author recommended to value the stock based on historical PE ratio range, which in itself is based on market pricing and speculation. It is speculative because historical PE range is based on opinion of other players rather than fundamental value in the business
(3) the author recommended to make profit by anticipating the perception and next step of market players. This is the definition of speculation according to Ben Graham
Profile Image for Anže Novak.
1 review7 followers
January 23, 2019
One of the best books (if not the best) in my opinion for beginners in the investment industry. But is also resourceful for professionals. It covers all the basics of financial statement analysis, how to valuate a company and compare it to its peers in the industry. You get a glimpse of how a company operates, how it raises money and all the different ratios that you need in order to complete your investment decision.
I know now why Michael Burry highly recommended this book. It truly is great.
Profile Image for Yury.
41 reviews8 followers
February 16, 2021
It is a good book, unless you want to be an investor. This is a good introduction into the language of Street, but do not take it too seriously. Do not expect to become Buffett after reading it. The what-causes-what part is make-believe trickery. Please do yourself a favor and read some Mandelbrot's "Misbehavior of Markets" to understand how high your chances to make a profit from investing. Things are not so easy when it comes to forecasting P/E, earnings and so on.
Profile Image for Ronak Karsan.
12 reviews
October 11, 2021
Great book that provides stock and accounting fundamentals. While this book does a great job of explaining stock and accounting concepts, I do think some parts of the book were dry and dragged on a bit too long.

Overall this book is a great guide if you want to learn some basic business and accounting principles.
Profile Image for Oswaldo Rhyslie.
24 reviews
June 4, 2018
A book with strong fundamentals and concept on stocks as an investment tools
the only downside of the books is its language with many terms that need to be remembered and could be challenging for laymens
13 reviews3 followers
April 22, 2020
Takes you, with simple examples, trough the process of a starting business and how shares come into existence, how to evaluate their prices trough accounting metrics and other stock valuations. Nice read.
Profile Image for Sebastien.
325 reviews14 followers
January 27, 2023
Pike assumes you're a total noob idiot at the beginning, and thankfully so. He gradually increases the difficulty so that you can follow along. Really interesting read. I now want to start a mouse trap factory out of my shed.
4 reviews
May 27, 2021
Since this is the first book on securities and investing, information inside this book is most valuable for.
Profile Image for Ronald.
144 reviews1 follower
June 21, 2021
Excellent introduction to the essential financing and accounting knowledge every man needs, regardless of investment methodology.
Profile Image for Bhanu Pratap.
55 reviews
March 9, 2025
Good book for reviewing and developing a base for investing. Should have added more use cases apart from ABBOTT.
21 reviews
January 3, 2021
Really informative for someone who has no idea about investing or stocks or bonds at all. It goes through all the steps a company can use to raise profit and explains all the various types of offerings and accounting in an accessible and easy to understand way. In my opinion it should be the first book someone should read on investing because it covers all the concepts that the later books assume you are already familiar with.
Profile Image for Siddharth Gupta.
66 reviews4 followers
December 8, 2020
A contemporary book on the basic machinations of the equity market. Easily qualifies as one of the best introductory texts of the field. Comprehensive in the sense that the theory is tightly bound to real world cases that help the reader better grasp the concepts and ideas presented. The scheme of the book is also sequential, giving the reader a feel of continuity. This is done by introducing a company in the beginning and is taken through various stages in its evolution and through the market cycle. The author takes great pains to not let the flow ebb throughout the book. Recommended.
Profile Image for Penn.
254 reviews
Want to read
October 5, 2014
Well written and informative. Just too much to take in, for me, with zero background on the subject. Read the first four chapters and stopped. Just reading would not be enough for me; I would have to go more slowly to digest all that information, and somehow use and work with the information to hold on to it. Not motivated enough...
11 reviews2 followers
Read
November 10, 2014
I'm reading this for work. It's not a thrilling read by any means, but it is a really good overview of stock market terminology. If you need to learn what things like Book Value or EBITDA mean, this book is a good foundation.
23 reviews1 follower
August 9, 2016
this is the finest book I have ever read, it clears the concept of Mr. Market when it give opportunities to buy and sell. The seamless flow by William is infatuating and kindle the fire to read more.
One can get summary of the book easily and can read it, hence recommended!
Profile Image for Booky.
27 reviews
May 7, 2016
A good book for the novice in bringing together the various concepts of investing into a cohesive story.
Displaying 1 - 30 of 30 reviews

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