Serve to Sell: Exactly How to Sell Premium Programs with 1 Free Coaching Call

by John Meese, Emily Mills (illustrator)

Serve to Sell will teach you exactly how to sell Premium Programs with 1 free coaching call.

Do you offer discovery calls, strategy sessions, or complimentary consultations to get new clients for your business?

Whatever you call it, 1 free call has become the standard way to recruit clients into Premium Programs for coaching, consulting, or done-for-you agency work, but there is no standard way to run those meetings… until now!

Stop booking sales calls and start giving Serve Calls with this step-by-step guide to customer research coaching conversations that lead to a sale.

77 pages, Kindle Edition

Published June 2, 2024

About the author

John Meese is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

Reviews

[Nausheena · Rating 4 out of 5]

Good quick read on how I can do a better job on my consulting sales call. It's definitely written by a white man for a white audience. So take it with a grain of salt. (He thinks asking people where are you from as a get to know you question is fun).
But I was able to create a template using his method of my future new clients win!

[Jacob Karnes · Rating 5 out of 5]

John does an incredible job laying out how to sell without feeling sales-y. The book lays out an easy framework of how to serve your clients on a call in a way that leaves them wanting your help to solve more problems.

[Jake · Rating 4 out of 5]

4/5

Excellent information in this book! If you are in the business of online education, this is worth the quick read!

[Joe · Rating 5 out of 5]

A quick and insightful read! This will help you serve your clients from the very first meeting and close the sales you have been hoping for.

[Alisa Dilorenzo · Rating 5 out of 5]

Simple yet brilliant

This is the simple framework that turns an interested person to a client without feeling awkward. It’s a brilliant way to serve those you truly want to help.