Navigating the Partnership Maze: Creating Alliances That Work

by Sarah Gerdes

A road map to building successful partnerships between companies of all sizes In Navigating the Partnership Maze , Sarah Gerdes explains AllianceMapping and shows how firms of any size can use it to research, plan, and build strong, mutually beneficial partnerships in half the time and at a fraction of the cost of traditional approaches. Written for the executive, entrepreneur, or small business owner on the move, this guide walks readers through each step of the AllianceMapping process in a series of quicktake chapters, complete with bullet points, checklists, eye-opening graphics, and ready-to-use templates. From obtaining a distribution agreement with HBO to forging a joint venture with Intel, Gerdes outlines the precise path for achieving each kind of deal, driving home her points with fascinating case studies supplied by senior staff members at Microsoft, KPMG, American Express, Chevron Ventures, Fortune magazine, eWeek magazine, and other prestigious companies.

272 pages, Hardcover

First published October 17, 2002

About the author

My readers know that the works I create are based on the people I meet, the experiences I’ve enjoyed and the places I’ve traveled. Therein lies the essence of the Traveling Author, for that’s what I am. Where some sit and write book after book, my lifestyle is one where I take a break, traveling to rejuvenate my mind, body and soul, absorbing all that I’ve encountered, then I return to my home and produce a novel.

Travel with me as I search for inspiration. You can virtually tag along, or show up with a book in hand. My itineraries are posted on my website under Destinations.